Steven Rubenstein Is Worth Every Penny
Choire · 03/12/07 12:06PMPublicist Steven Rubenstein had a good idea. People had been saying for weeks that New York mag's Vanessa Grigoriadis was assigned to write a profile of New York Observer owner Jared Kushner, one of his favorite clients. Everyone figured that she'd tear that place apart and rip Jared up bad like he was just another Paris Hilton. So Rubenstein wasn't going to let her anywhere near young Jared. But still, the redesign of the Observer into a tabloid was a great occasion for some good press! And so, a month ago, he co-opted the usual closing-night staff drinks and made it into a party, and invited a reporter and a photographer from the New York Times. A night out with!