marketing

Dead Man Sells Adhesives

Hamilton Nolan · 07/10/09 09:06AM

Billy Mays is dead, but his ghost will return to haunt your television until you order roll after roll of Mighty Tape, to quiet the bearded demon. It's what he would have wanted.

Consultant Somewhere Fired

Hamilton Nolan · 06/29/09 02:41PM

What to call the Nigerian joint venture with Russia's Gazprom, hmmm? Hmm. "Nigaz." That's an even worse faux pas than Gazprom's Ukrainian joint venture, "VladimirPutinIsAnEvilFucker." [Post your own joint ventures in the comments!]

The Plaza Tests Out a New Approach

cityfile · 06/24/09 11:36AM

It's no secret that the situation at the Plaza has been pretty grim what with all the apartments for sale that haven't been selling, retail space that hasn't been renting, bitter lawsuits, and reports of shoddy construction work. And it definitely wasn't a great sign when the condo/hotel started offering free architecture tours to lure people into the building a couple of months ago. We're going to guess, though, that the Plaza's new marketing approach—offering Eloise-themed party packages—won't do much to improve matters: "The Live Like Eloise Slumber Party Package accommodates six guests and includes a suite, a copy of The Eloise Guide to Life, Eloise DVDs, Eloise postcards, Eloise snacks, rollaway beds, and a trophy party for elementary schoolers, or, the hotel hopes, a 'girls night' for adult women. It starts at $3,595." It's really too bad those Russian billionaires who bought condos in the building are moving out. They would have totally loved this. [NYO]

World's Cleverest Ad Campaign Is Big Failure

Hamilton Nolan · 06/22/09 10:13AM

Sometimes a worthless "consumer" will see some very strategic high-concept ad that involves, say, a subservient chicken, and innocently ask, "How does that sell burgers?" And then the creative ad execs will chuckle at this un-strategic dunce, their target audience.