marketing

Stupid Americans Eat Grape Nuts

Hamilton Nolan · 06/01/09 09:43AM

Here's what Grape Nuts is, really: wheat, barley, yeast, water. Here's what Grape Nuts is not: everything they told you it was.

'Dude, I Got It. The Name!'

Hamilton Nolan · 05/29/09 03:34PM

Pussy™ Energy Drink: "Pussy is a 100% natural drink. No nasty chemicals and nothing manufactured."Pussy is Jonnie Shearer's vision. He set up from his bedroom at 21 and launched in June 2004." You can't go wrong, copywriting-wise. Pussy's not available in America, sadly. [Here, via Copyranter]

Vice Sells Out Un-Ironically

Hamilton Nolan · 05/28/09 08:35AM

Vice Magazine is trying to be the coolest magazine in the world and, simultaneously, the biggest bunch of sellouts ever to walk the streets of Williamsburg, in an effort to see if it's actually possible to bend over backwards far enough to give a blowjob to oneself.

Levi's Grows Ever More Gay

Hamilton Nolan · 05/27/09 09:03AM

If you don't follow the denim industry closely you could be forgiven for thinking that world has gone crazy. Levi's, the Americanest jeans you can possibly buy without a flag sewn on them somewhere, is publicly endorsing gay marriage. The gays have literally wrapped themselves around George W. Bush's butt!

Southampton Gets the Axe

cityfile · 05/22/09 02:20PM

There's a new Hamptons venue you'll want to add to the list of places to stay miles away from this summer. Actually, it's not new. It Dune in Southampton, which is sporting a new name this season—"The Axe Lounge"—as part of a silly marketing scheme concocted by, yes, Axe. The stunt is the brainchild of Mike Heller, the nightlife promoter-turned-entertainment marketer whose stellar resume includes putting a smoke-free tobacco product called Ariva in the hands of Lindsay Lohan and connecting America's Next Top Model's CariDee English with Raptiva, which is apparently a psoriasis medication of some sort. (He's the one crouching down in the photo, by the way.)