$3m Per Twin
Nick Denton · 03/20/08 08:31AMSo this is what People's $6m bid has bought. The Time Inc. magazine is finally publishing those pricey photos of Jennifer Lopez and her new twins. But no Marc Anthony: the performer's husband, unlike Tom Cruise or Brad Pitt, for instance, isn't famous enough to add value to the image-which makes the price paid by People all the more extraordinary. Not only is Marc Anthony a net negative; Jennifer Lopez herself is past the peak of fame that she reached when dating Ben Affleck. But competition between celebrity weeklies has sharpened since the weeklies paid $4m for Brangelina's baby; that has caused general inflation in the price of photos; and nothing trumps the visual appeal of twins except, maybe, triplets. Awww.