Our tech industry expert over at Valleywag noted something interesting about BusinessWeek's recent cover story on Digg.com's Kevin Rose: The piece was "originally titled 'Wealth Punks,'... The magazine also considered the bland 'Geeks 2.0' for the cover before settling on 'How this kid made $60 million in 18 months.'"

The blog "Web 2.0" says it found the alternate cover to the current issue of BusinessWeek — a cover that's less, you know, wildly speculative, but so much more boring. Looks real, because who would bother Photoshopping this?

The original title for BusinessWeek's cover story on Kevin Rose was originally titled "Wealth Punks," Valleywag has learned. The magazine also considered the bland "Geeks 2.0" for the cover before settling on "How this kid made $60 million in 18 months."

Amid all the more serious criticism of BusinessWeek's story about Kevin Rose, everyone forgot to ask: Why did the magazine run such a dorky photo of the Digg founder? Well, he told me.

BusinessWeek's Kevin Rose cover story got a solid pounding in the online press today. The profile of Digg's founder earned these responses:

Okay, BusinessWeek's cover story on Digg founder Kevin Rose was ludicrous — a throwback to the giddy 90s, with wild numbers being thrown about and startuppers treated as flyboys.

What a better chance to remind you to nominate a Web 2.0 hottie than with this week's BusinessWeek cover story about Valley hottie Kevin Rose? BW profiles the Digg founder (seen here wearing headphones — why? discuss) at length, describing him as a bright-eyed boy "beaming as though he's talking about a new girl."

BusinessWeek's story on the purchase of Wired News is worse than useless. Writer Jon Fine (pictured here in his New Media glasses) rushed out a piece as thoroughly researched as a Gawker Media blog post.

Google's most public VP occasionally slips beyond even the most creative interpreter's grasp. But in Marissa Mayer's latest interview in BusinessWeek, her message is clear — once it's translated from Valleyspeak.

• Martin Sorrell, head of UK advertising giant WPP, says media owners should put everything behind a pay wall. Yeah, that seemed to work six years ago. [Online Press Gazette]

BusinessWeek put Google VP Marissa Mayer on this week's cover. But the more interesting photo is atop the Inside Innovation section. Which forces the question —

The world is made by people with lists — Nixon kept his enemies list, Machiavelli had his list of rules for a prince, and how could the Black Mamba have killed Bill without her list of katana-victims-to-be? That's why Marissa Mayer's 9 Notions of Innovation prove her worth to the world.

We missed this Friday because our email wasn't working quite right. (Today our web browser isn't working quite right. Fun!) But we know you don't want to be left behind on any details of media-softball season, so we must pass on news, even if a touch belatedly, that BusinessWeek pulled out a come-from-behind 9-8 victory over their rivals at The Wall Street Journal last week. So now you know who is clearly the superior source for business news.

BusinessWeek's less-streaming report is after the jump.

The first media softball of the season arrived this morning:

Yesterday we brought you outraged memo from new BusinessWeek web honcho Charles DuBow, who is forced to suffer uppity copy editors who think they're entitled to rewrite his genius headlines. Today word arrives that perhaps DuBow ought to have a bit more respect for the copy desk, both because the editors there might help him and because otherwise they'll hurt him. How so?

Nearly a month ago we reported that Charles DuBow, lifestyle editor at Forbes.com, was packing up his "wealth porn" and moving it over to BusinessWeek.com. Now he's there, and he's not happy. Know that Roger Franklin is the site's copy chief, then read:

BusinessWeek plays it safe:

• Problem-ridden ABC News hunts for GMA email leaker. This much we know: It wasn't Krucoff. [NYO]
• Howell Raines' new memoir is good. [WP]
• Is Conde considering moving publishers around? Perhaps. [WWD]
• "The Feds yesterday arrested two young Wall Streeters and a mole at a Business Week print shop for running a trans-Atlantic insider trading scam that enlisted investment bank colleagues and a stripper to rack up $6.7 million in ill-gotten gains." It's ledes like this that make it impossible to stay mad at the Post. [NYP]
• NYT names a new real-estate editor; Joyce Cohen has fun with capital letters. [HuntGrunt]
• 'Times' gets new ThuStyles deputy editor; remarkably it's not a gay man. She is, however, a former Observer m.e., which the Observer doesn't mention. [Media Mob/NYO]

BusinessWeek covers MySpace's effort to pacify parents and lock down safety. So is this an awkwardly-placed ad, or a shot from "MySpace of the Apes"?