You might know this week's Look Book victim in New York mag as The Mad Mustache of Midtown, but the fellow at right is actually attorney Louis R. Aidala, a guy who says he's so talented that he's acted as special prosecutor and a defense attorney at the same time — and he finds knives behind toilets. Recognize, people. Aidala won't say what influences his style, but he loves his a. testoni shoes and does express some concern over who'll properly wax his mustache for his funeral. Pleasant!

At a New York magazine's first Best Bets shopping event yesterday, shoppers lined up to buy discounted products brought to you by New York editors' recommendation (or maybe secretly by advertisers). Gotham Hall, where WWD reports the event was held (though the Best Bets event site says the Altman Building, so we don't know nor care enough to resolve the issue), is also the venue for next month's Lucky Shops, a similar event sponsored by Lucky, the magazine most responsible for young women's crippling credit card debt. So Lucky sent a street team, clad in white Lucky sweatshirts, to hand out fliers to shoppers coming in and out of the Best Bets bonanza. New York wasn't having any of that — particularly not coming from individuals so misguided as to be wearing white sweatshirts — and so the flier-mongers were asked to leave. They repositioned themselves across the street, however, and continued to litter the streets with their capitalist propaganda. Bitches.

After weeks of ads touting the newest New York blog, Title T/K, we've been aquiver in anticipation for the site. Well, 10.02.06 has finally arrived, and the whole damn thing is T/K. We're hearing that the reason for the failure to launch has something to do with the blog's editor, Gawker alum Jesse Oxfeld, who refuses to work on Yom Kippur. (Hope all you Jews are enjoying your atonement, by the way. Just focus on the couple of pounds you're going to lose by sundown!) It's nice to know that, series of announcement ads or not, you don't say no to the Sandy Koufax of blogging. Still, our understanding is that the thing will start up next Monday, i.e., Columbus Day. Will no one speak for the wops?

Meet Shelley Hennig, Miss Teen USA 2004 and this week's featured face in New York magazine's Look Book. Shelley's your typical mactress, bouncing around New York and doing flying leaps and jet s whenever a photographer shows up. Her stylist tells her that West 8th Street is NYC's unofficial shoe district, so she shops around there — but not right now. First, Shelley's got to take her dad to the "beautiful" South Street Seaport. Rah rah!

For this week's edition of New York magazine's Look Book, Amy Larocca found the silliest looking dudes she could just so that Adam Moss couldn't be accused of ignoring the "urban" demographic. The victims are Jonathan "Fli Guy" Saunders, Tyquan "Young Money" Jonies, Erick "Socks" Jonies and Derron "Ronney Fresh" Bond. They consider their look to be "geek style," and the whole goal is to dress like Will Smith circa Fresh Prince of Bel Air. And there's really not a lot more we can say. The pic is pretty self-explanatory.

We've had some issues with New York in the past, but we've got to say we're loving Grub Street, the new food blog written by Josh Ozersky. It's one of the first launches in the mag's incipient blog explosion; here's hoping the rest are just as good. Also, the picture above? It speaks to us for some reason.

Meet Kevin "Aren't I Quizzical" Townley, an actor who just so happens to be featured in this week's edition of New York magazine's Look Book. Kevin's had his first big part — playing a young Eddie Izzard in My Super Ex-Girlfriend — but he's not really working right now, so instead he's taking a screenwriting class taught by Michael Showalter. Though, come to think of it, screenwriting is really hard, so Kevin might just wait until he gets another role. Oh, and as for his gentle bumblebee style, Kevin turns to fashion icon Diane Keaton for inspiration. Mmhm. Y'know, if we cared enough, we'd totally host an mp3 of what we imagine he sounds like. Because in our head, his voice is very specific, and very nasally.

From the photo slideshow accompanying New York mag's Hottie Index, a survey of 100 Fashion Week models.

This week's Look Book is all about Lisa Mayock, a fashion designer who makes up one half of the Vena Cava label. You don't have to stare into her supercilious eyes for too long to realize she has already dumped you and moved on with someone wittier and better dressed. She is unimpressed with your McSweeney's and n+1 subscriptions, and anyone could wear that slimming thrift store suit over a homemade silk-screened Banksy tee. SNOOZE. Remember the part in Say Anything when Lili Taylor's character writes 65 songs about Joe? Well if that were real life, and Lili Taylor were a guy, then Joe would be Lisa Mayock.

Paging Steven Klein: New York mag and photographer Serge Leblon just looove your work! In their annual fashion issue (yes, we weighed it; came in at one very questionable pound), it would seem that a photo spread starring Rachel Weisz and Justin Theroux bears a flattering resemblance to Klein's now-infamous W portfolio starring Brangelina. New York's "interpretation" doesn't really hold half a candle to the original, but you can't fault a little girl for trying to dress like her mommy. In the end, this is just another innocent case of Mossappropriation, the sincerest form of flattery.

• On the off chance that you fail to realize that Nasdaq may be full of shady, disreputable companies after reading this well-reported Chris Byron piece, the Post's Photoshop department helpfully provides the graphic above. Get it? They're mobsters! [NYP]
• The secret Segway conspiracy against black people continues. [NKT]
• Meanies at ugliest residential location in Manhattan refuse to allow you to recreate in the monstrosity's shadow. [Curbed]
• If you're looking for Mickey Kaus, head no further than your nearest Gap. He'll be rocking out to "What Do All the People Know?' in the denim department. [Kausfiles, Sunday entry]
• Why did Snakes on a Plane fail to meet expectations? The answer may have something to do with the snakes. [AdFreak]
• Don't forget, tomorrow may bring fiery death from above. The WSJ editorial board has prepped an opinion linking it all to the estate tax just in case. [Wonkette]
• An e-mail from New York magazine claims that this week's Approval Matrix coined the term Shyamaladenfreude, or "the pleasure derived from M. Night Shyamalan's misfortunes." Of course, the LAT used it a month ago. Sounds like a case of Mossappropriation to us. [Google search]
• Try reading this piece on Mark "Cobrasnake" Hunter in the voice and inflections of a 13-year-old girl and it almost sounds plausible. [Paper]

Last Thursday, the staffs from the Observer and New York magazine took to the softball field; it would be no small exaggeration to say the prettily pink players from the Observer had their witty asses handed to them on the proverbial plate (we imagine that if New York were to actually use a plate for this purpose, it'd be an elegant piece of dinnerware from Kate Spade's Gramercy Park line as recommended by Strategist). The score was 15-10 and, as the Observer write-up indicates, the crushing loss stemmed from a shitty first inning that had the NYO down 9-0:

We've no proof of this, but we bet Jarvis Wong, featured in this week's installment of New York mag's Look Book, lives in Brooklyn. The belt, the glasses, the iPod — just a hunch. He's an architect who considers himself an "urban nerd" and likes to dress as as minimal as he designs his buildings. Or something.

Inspired by today's 9/11 anniversary package (Just out of curiosity, how tasteless does a pitch have to be to get turned down at the weekly New York story meeting? And has one ever?), we decided to engage in a little counterhistory of our own. We asked a couple of former New York employees how things would be different had Caroline Miller stayed. For professional reasons, both chose to remain anonymous, but we can tell you that one of them is John Simon, and it took us eight hours to edit out all the homophobic slurs. Anyway our first respondent posits that:

We remember this legendary guy in high school who could make time with any girl using the exact same line. Eventually some of the girls started to complain that it was a cheap trick and somehow shamefully manipulative, but we remember thinking at the time that if it ain't broke, why fix it?

This week's installment of New York magazine's Look Book tackled 18 different tourists; overwhelmed by the slew of possibilities, we almost disregarded the LB altogether. But we could not shake the image of poor Nils Asmussen, a student from Hamburg, Germany. Just look at him. Don't you want to grab him, swaddle him, and nurse him towards American normalcy? We can't explain it, but he reminds us of a fuzzy baby duck.

We've been thinking a bit about New York's recent package on celebrity stalking. We're not sure what annoys us more, the fact that they ripped off our map or the fact that said rip-off was accompanied by a 2000 word essay that was full of sanctimony and studied ambivalence. Our initial anger at the deliberate misinterpretation of the Stalker feature (as Elizabeth Spiers made clear elsewhere, "The point of Gawker stalker was not being impressed by the celebrities. The irony was subtle, but I'm fairly certain it was obvious.") gave way to a more measured understanding: This kind of package is the ultimate New York feature, in that it wants to have it both ways.

The problem with tossing off a side note about media incest is that you can never go back enough generations to reveal the original sin. Regarding the $5 million shot in the arm coming to the Huffington Post, we mentioned that one of the investors would be venture capitalist Alan Patricof, who was in on the ground floor at New York magazine several decades back. We've since been reminded that Patricof and NYM's founding editor Clay Felker shared a legendary antipathy — one that caused or at least contributed to Patricof selling out and Felker getting fired — and that their enmity was recounted by media critic Michael Wolff for the magazine's 35th anniversary. Wolff bore no love for Patricof on his own account either, as noted in his 1998 book Burn Rate. A taste, after the jump.

In his first scoop as newly-minted media reporter for The Observer Michael Calderone reports that Jesse Oxfeld, the former editor of this very site, has taken a job as senior web editor for New York magazine. According to Oxfeld, the opportunity arose when, "I was at July 4th fireworks at a New York staffer's place. That's where I met Ben Williams, who is running their web project." We're thrilled for Jesse and glad to hear that he's still hanging out with the right sort of people. But all those comparisons between Oxfeld and Elizabeth Spiers?

David Edelstein, New York mag: