ABC Internal Video Teaches Us How to Market The Smoking Clown
ABC's marketing department is so hardcore that they will get Mickey Mouse to hand out cigarettes to children if that's what it takes to get people to watch their crappy shows!
We got leaked this parody video starring the network's marketing heads Mike Benson and Marla Provencio in which they "pimp" a made-up show called The Smoking Clown. Supposedly it was made a while back for an internal meet-and-greet within the network in which each department tells the others what it is that they do. It's not clear if this was ever shown or if the idea of video showing a bunch of television executives smoking and drinking in the office was squashed before the meeting.
For fourteen profanity-laden minutes, the crack team guides us through the soulless business of commodifying and selling something you absolutely hate. Everything is covered smarmily—from bitchy contract-waving actors, to competition with other networks, to strategies for ensnaring lucrative and elusive kids' eyeballs.
And while it's all pretty ha ha, sure, it's also pretty insidious. In that, while The Smoking Clown doesn't exist, utter ABC dreck like Private Practice does. And, through all of the nefarious means depicted here, the show is fed to and lapped up by brain-addled regular Americans just like you and me. We're being manipulated, people! And they're just sitting back and laughing at us.
Keep an eye out for Lost co-creators Damon Lindelof and Carlton Cuse playing themselves. Network cross-promotion!