Silicon Alley meetup impresario Brett Petersel, roundly mocked here and elsewhere for offering to pay anyone $25 to set him up on a date, has had a taste of fame and can't get enough. He's even planning to start a business based on the "buzz." Problem is, Petersel isn't as good at leveraging his newfound microcelebrity as he is hosting meetups for Silicon Alley wantrepreneurs and their VC patrons. His latest blunder?

"Now that J&J.com is over, did we learn anything from the experiment?" asks College Humor founder and deep thinker Ricky Van Veen, referring to the recent demise of Ricky's buddy Jakob Lodwick and Star Editor at Large Julia Allison's website and relationship. "Yes — that the gossip industry works on a model that can be disrupted. The gossip industry is built on second hand information, information embargoes, secret sources, tips, etc. But what if the people who are being gossiped about bypass that inaccurate mechanism and just make the information public in real time? ... That kind of universal transparency would put Page Six out of business." Right, if Lindsay Lohan was like "It's 10 on Sunday, I got a manicure today, I just relapsed and snorted a fistful of coke" at lindsaylohan.blogspot.com, Page Six would have nothing to write about. Ricky is so incredibly off-base. Except maybe, in a twisted way, he's also partly right?

Here, in an October video, ousted Vimeo cofounder Jakob Lodwick explains how Connected Ventures keeps the office young. His opening thought is the kind of thing that's best both read and viewed. So, here. For your pleasure.

Sorry people, show's over. Connected Ventures cofounder Jakob Lodwick has pulled the plug on JakobandJulia.com, his joint venture with his girlfriend, Star editor-at-large, and geekboy aficionado Julia Allison. "My interest in creating fuel for the gossip sites has dried up," Lodwick writes on the blog. "I don't enjoy the attention anymore." We'll hold you to that, Mr. Lodwick. Allison, however, doesn't seem like she's going to hold you much at all anymore, judging by the following response.

Vimeo founder and recent firee Jakob Lodwick and his girlfriend, Star Editor at Large Julia Allison, have decided to end their shared website venture. "I don't enjoy the attention anymore. Don't misunderstand that: I love attention when it is earned. I love celebrity that sits atop compelling achievement," Jakob writes. Julia pointed out that Jakob refused to come with her to a meeting with Sequoia Capital, "one of—if not THE—biggest venture capital firms in Silicon Valley." Then she pointed out that "This was YOUR idea in the first place." She wrote: "I think it's really sad. I think you're really sad." She was addressing Jakob, but she might as well have been talking to you, or to me.

Jakob Lodwick, no longer Barry Diller's secret weapon, is out at Vimeo, the IAC-controlled online-video site he founded. So what's next for the notorious fame-seeker?

Look, I don't care if you don't care about Vimeo founder and recent firee Jakob Lodwick or his girlfriend, Star Editor at Large Julia Allison. This is funny, and for now it's my job to let you know about stuff like this. Okay? Sooooorry.

Former Vimeo CEO Jakob Lodwick wasn't fired for showing the world Julia Allison's breasts, smoking too much pot, or whoring himself on a bilious New York gossip blog. Not really. The real reason we think Lodwick got fired? Vimeo's position on ComScore's top 10 U.S. online video properties. Or, rather, its nonposition. Vimeo, as apologist and fanboy Nick Douglas puts it, was a "beautiful but flat-lining site." Remember, goofballs Steve Chen and Chad Hurley founded YouTube after Vimeo. The Google-owned site reached nearly 50 million people in October 2007. Vimeo is almost up to 245,000. That's not good enough for IAC and Barry Diller. Vimeo may be a superior product, but its absence from this chart indicates looks aren't everything.

Jakob Lodwick, the Vimeo founder allegedly fired today from the IAC-controlled online-video site loves to post racy photos of himself and his love, notorious New York nobody and Star editor-at-large Julia Allison. That fact can't have been lost on his corporate overseers, which makes commenter brigamortis's theory — that he'd been fired for posting a mildly salacious photo of Allison to his personal blog — seem ridiculous on its face. Still, Lodwick took the photo in question off his blog, a move which raises suspicions. We obtained the photo, above. Could Allison's knockers really have gotten Lodwick canned?

We now hear that Jakob Lodwick, the fame-seeking oddball who started Vimeo, didn't quit the IAC-controlled video site — he was fired. And probably not for his views on Web development, either. Anyone know more?

"As of an hour ago, I am no longer affiliated with IAC/InterActiveCorp/Connected Ventures/Vimeo. No hard feelings!" writes Jakob Lodwick on his blog. A shame. Lodwick's work at the Barry Diller-controlled online-video venture was our only excuse for paying attention to him and his can't-stop-watching trainwreck of a relationship with notorious nobody Julia Allison. Aside from your work at Diller's answer to YouTube, what will take the guilty out of our pleasure now, Jakob? Update: Back to guilty-pleasure status with Lodwick. The latest rumor is that he was fired.

Jakob Lodwick took a moment away from running the video site he founded, Vimeo, to blog some of the advice he'd been giving a "younger person named Chris about web development." Younger? This from a guy Wallstrip's Lindsay Campbell described as "just a normal, twentysomething boy millionaire." Share with us, oh wise and aged one, your precious pearls. No, not those. Eww. Save those for Julia Allison. Your pearls of wisdom, Jakob.

Every year Gawker commenter and ad sales guy (and the best argument for abolishing the divide between editorial and advertising) LolCait has a super special Thanksgiving in his mind. There all of his and your favorite characters meet and dreams come true. This year Laurel Touby hosts.

Hot on the heels of the news that Patrick "NYGirlOfMyDreams" Moberg is in talks to sell movie rights to the story of his whirlwind fake romance with BlackBook intern Camille Hayton, the original most annoying couple-brand of the Internet has upped the ante. Yes: Vimeo/College Humor moneyman Jakob Lodwick and Star Editor at Large Julia Allison have made of their hearts one heart and of their websites, one website.

Connected Ventures cofounder Jakob Lodwick and notorious New York nobody Julia Allison now plan to more efficiently whore their relationship in a joint blog venture. Consider it the Hulu of self-promotion. If only you people would stop paying attention, this could all just go away. Sure, Lodwick's Vimeo, an online video-sharing site, is so pretty that rumor has it MySpace wants to poach its designer. But that doesn't explain why you're transfixed by the man himself, or his geek-seeking missile of a girlfriend. You people need to stop. In fact, don't read any further. Look away from the following image of Jakob and Julia, sprawled on the beach. It's for your own good.

For a minute or two, there was some glimmer of hope that YouTube would allow users to upload their videos in HD. Not so, Silicon Alley Insider clarifies. But while chaos reigned in high-definition for a few moments, oft-naked Vimeo founder and HD-video advocate Jakob Lodwick took the opportunity to take a few shots at YouTube.

Tumblr, the cute blogging tool that recently received $750,000 in funding, has been touted as enabling unique habits not possible with other blogs. Habits that include boring one's readers more frequently throughout the day. Now Ricky Van Veen, editor of CollegeHumor, is blaming Tumblr for the same thing. Van Veen thinks Tumblr causes bloggers to post too often. He is frustrated that his friends are posting inanities not worth reading. And yet he finds himself obsessively following these trite microposts. According to Van Veen, Tumblr is the problem.