Earlier this morning, when I asked about a Business 2.0 photo of blogger Michael Arrington, "Why is he not lighting his cigar with a flaming Ben Franklin?" I honestly meant it. I had not seen the table of contents in the magazine's print version.

A classic case of "not going far enough."

"Michael Arrington is a partying kind of guy," says Business 2.0 in their feature on the TechCrunch magnate and the other nouveau riche of blogging, as they describe the buildup to the crazy night of last weekend's TechCrunch7 party.

GigaOM blogger Om Malik is taking his tech site from hobby to business. His alma mater, Business 2.0, held a patio party for him at the Hotel Vitale. Guests included B2 editor Josh Quittner, Craigslist creator Craig Newmark, and a whole gang of delightful snarkers. These photos are from Scott Beale (aka "Long Tentacle") from Laughing Squid.

MySpace's innovative marketing strategy, as described in a Business 2.0 puff piece:

Forgive me for ragging on the New York Times for bringing back the classic Valleyspeak term "eyeballs." They didn't think up this article idea — they read it in the news.

Biz magazine Business 2.0 is run by a savvy set of editors. They've learned (along with every other cunning but lazy journalist and blogger) that a list goes a long way further than a carefully assembled article, and that the former takes half the editing time of the latter.

Isn't this what Truman Capote did just before his decline? Business 2.0, the "New Economy" magazine that believes every good article is a better numbered list, published "50 People Who Matter Now" yesterday. And topping the list of usual suspects (Steve Jobs, the Google boys, some oil barons and a 37signals designer) is "You!"

UPDATE: New visitors, check out our follow-up post, Om money, Om problems. Then subscribe to news about blogger Om Malik.

• Warner Brothers Records wants a web manager who preferably knows about "del.icio.us, folksonomies, AJAX, semantic HTML or digg," proving that going to all those Web 2.0(TM) parties did build your job skills. [Craigslist]

¬ The bubble stretches backward in time when Wil Wheaton quotes MySpace's sale value as $850 million (the real price was $580 mil). Can we keep the falsely inflated figures to future valuations? [Suicide Girls]
¬ Someone writes about a desolate post-Apocalyptic Silicon Valley — and it's not a disgruntled ex-SketchUp employee. [PR Web]
¬ Fake Steve Jobs: same as Real Steve Jobs? [SF Gate]
¬ Oh, New Media, you're so lovable. Where could the mysterious iPod phone mockup floating around the blogosphere come from? How about Business 2.0's April 2005 cover? [Mac OS Rumors]
¬ Hey wait, that stock photo on Microsoft's piracy page...isn't that an iBook? [Microsoft.com]

Business 2.0 has declared "Web 2.0" a tired phrase (rather cavalierly, given what that makes their own name). Now, they say, we should all call the new wave of interactive online products "The Next Net." But if you don't like that name, plenty of other pundits have their own. With the help of Supr.c.ilio.us, here are the next versions of the Web, in varying degrees of seriousness:

Josh Quittner wants his wife in fancy lingerie. According to her New York Times shopping column, the Business 2.0 editor begged Michelle Slatalla to wear something with "suspenders and satin bows and more truss work than the Eiffel Tower." Josh was denied this pleasure, and Michelle chose more sensible options (and blogged the less sensible).

Culled from Business 2.0, here are the dumbest moves made by the Silicon Valley geniuses.

Greg Lindsay's latest "Media Uncovered" column for Business 2.0 posted online yesterday.

The first media party since I arrived in New York, the Slate event at which Jacob Weisberg was unveiled as...