Perhaps cognizant of the fact that this is their last season to milk Project Runway for all it's worth, Bravo parent company NBC Universal has been cramming the show with so much obvious corporate synergy that you can practically hear Tim Gunn muttering, "This concerns me." Still, last week's challenge to create an outfit for the Olympics (currently being broadcast on NBC and NBC-owned channels!) was just a drop in the fierce, organza-draped bucket compared to the corporate chutzpah on display during last night's episode. With guest judge Brooke Shields in the house, the designers were challenged to create a look for her character on season two of the barely-renewed NBC drama Lipstick Jungle. Thanks to Molly McAleer, we've assembled a video of all the times the show's title was uttered last night — even when it sounded suspiciously ADR'd in! Who could have known that "Lipstick Jungle" would surpass "licious" and "Holla at your boy!" to become this season's biggest catchphrase? [Bravo]

Though no one cared enough to actually make it to her funeral, Golden Girls actress Estelle Getty was beloved in Hollywood, where actors and agents whiling down coke benders at 4 a.m. grew to love the misadventures of her sassy Sophia Petrillo during countless late-night Lifetime reruns. Still, that didn't stop the sketch comics at Upright Citizens Brigade from trotting out their impressions of the actress — as well as those of the deceased Heath Ledger and Bernie Mac — during a 72-hour marathon at the theater. According to the NY Daily News, celebrity panelist Brooke Shields wasn't laughing:

• Guests at a Bridgehampton benefit thrown by Gwyneth Paltrow were upset they couldn't mingle with their A-list host on Saturday night, since she was sequestered inside the house and off-limits to partygoers. But the real reason she wasn't mingling with the crowd may have been because she ditched the party early to attend Mariah Carey's wedding bash at LA Reid's house. [R&M, Page Six, Fox411]

Brooke Shields and daughter Rowan taking a walk through SoHo ... Penelope Cruz leaving the ABC studios ... Katie Holmes and Suri checking out Little Mermaid on Broadway ... Diane Sawyer showing up at Jean Georges for lunch ... Leighton Meester walking around downtown in a strapless dress ... Brody Jenner filming a commercial in Washington Square Park ... Cosby Show alum Lisa Bonet filming a scene for a new TV show on the Lower East Side ... and Petra Nemcova showing off her new haircut at the screening for the film Holly.

1) A screening of Bottle Shock, a dramedy about when California beat France in a wine taste test, was hosted by Michael Dunbar of Domaine Chandon and Newton Vineyard on Sunday night at the Southampton Cinema. The film's stars Alan Rickman, Eliza Dushku, and Bill Pullman, along with Bronson van Wyck, Andrew Fry, Devorah Rose, Elizabeth Lindemann, Jill, John, and Whitney Fairchild, Jeanne Greenberg and Nick Rohatyn, and Bettina Zilkha, watched the film followed by food and wine at Savanna's. [PMc]

(1) Attendees at Sephora's party at the Angel Orensanz foundation last night included Lydia Hearst, Kelly Osbourne, Kat Von D, Nicky Hilton, Dani Stahl, Ali Wise, Jason Preston, Mike Satsky, Olivia Palermo, and Shoshanna Lonstein Gruss. The crowd, though, was more impressed by the presence of out-and-proud couple Lindsay Lohan and Samantha Ronson (above, with half-sister Annabelle) than by performances by Ashanti and Natasha Bedingfield. [Elle/PMc]

1) Miguel Forbes took a cruise to Sag Harbor aboard the family-owned Highlander, along with Alejandro Santo Domingo, Dan Abrams, Dave Zinczenko and Melissa Milne, Elle Macpherson, Stella Keitel, Craig Spitzer, Fabian Basabe, Sessa Von Richthofen (pictured, right) and Richard Johnson. [NYSD/PMc]

When the Count and Countess of Scientology throw a party, they do not set out plastic lawn chairs and serve crustless honey-drenched finger sandwiches. No, when TomKat decide to invite all of their friends and frenemies (and even some enemies!) over for a daytime soirée, the Knights of Hubbard throw the kind of party that puts everyone from the Royal Family to Donatella Versace to shame. On Saturday afternoon, TomKat decided to congratulate themselves on purchasing yet another of their many torture chambers loving households in Beverly Hills by hosting the likes of Kirstie “I Should Be Dead” Alley, Oprah “Never Forget” Winfrey, Victoria “Posher Than Katie” Beckham, and Jennifer “Marc Is Sick Again” Lopez. And putting aside Suri’s adorably Croc-like sandals and her ongoing tendency to appear just as frightened of her father as the rest of the world, this A-list party’s most impressive attributes were the pimped out rides. After the jump, a collection of the invitees in their modes of transportations, and a sampling of just how much security goes into protecting their Friends and Foes from Xenu’s ominous Orwellian eye:

It took them long enough, but People has finally seized the magical capabilities of the world wide web and uploaded each and every cover in its almost 45-year history online. And while we hand-picked a few of our favorites, from a very Dirk Diggler-looking John Travolta in 1983 to the sad black and white sight of Jennifer Aniston’s misty eyes looking up as Brad Pitt placed the wedding ring on her finger in 2000, we also featured a few after the jump that are slightly more disturbing. "Judge Judy Disrobed," and Brooke Shields doing her whole kiddie porn thing back in the 70s, for example. Plus, a very special throwback to a time when the world wondered whether Britney was looking “too sexy too soon” ... way back in 2000!

[Brooke Shields and Kim Raver, stars of the odious "Lipstick Jungle," at NBC up-fronts in New York today. Inexplicably, their show was picked up for another season. Image via Splash]

We haven't associated sexiness with Brooke Shields since...well, scratch that. Even her so-called hot Calvin Klein ads never really did anything for us in terms of fantasies. As pretty as Brookie may be, her Amazonian stature and broad shoulders never put her at the top of our dream girl list. But during her appearance on last night's Late Show, Shields did her very best to not-so-subtly assure the masses that she is, indeed, one sexy mother. Feigning surprise that Dave just happened to have a copy of her latest spread in this month's Interview, in which she poses for scantily clad photos, Brooke proved that it's possible to accept compliments even when no compliments are actually given.

In its new issue with Britney Spears on the cover, the Atlantic featured some oh-so-intellectual analysis of celebrity worship within a profile of the the founders of paparazzi firm X17, which is now online. The magazine also posted a trashier Web-only sidebar, in which the paps riffed on a series of their own photographs. Along the way, they mentioned how actress Nicole Kidman "really does have a unpleasant, grandmother-ish look," how singer Britney Spears "is being pumped full of drugs and that can affect her weight" and how actor Tom Cruise and wife Katie Holmes are "living inside the Scientology Center." You really have to read it for yourself, but here are some choice bits:

As soon as deals were signed, sealed and delivered for SATC brainchildren Candace Bushnell and Darren Star to helm their own interchangeable shows on rival networks, the claws were out. Rumors of fights between the former successful partners, publicly voiced dismissals of the others' futures in primetime, and an overall tension among loyal SATC viewers concerned about their iconic creators' feud led to a predictable race-to-the-finish come winter pilot season. And now, according to the NY Daily News, we may have a winner. Today's rumor on which Menopause And The City spinoff is most likely to bite the dust first, after the jump...

It begins, of course, with shoes. Tonight's premiere episode of NBC's new series Lipstick Jungle opened with quick cuts of beautiful shoes walking. This is, after all, a series executive produced by shoe fetishist (actually, at this point, cultist) and Sex and the City columnist Candace Bushnell. We meet three frazzled New York ladies (bestest friends forever!) who are all beeswax about their high-profile jobs. Brooke Shields's Wendy is a film exec who's trying to get some Galileo movie off the ground before a rival studio snags it. Lindsay Price's Victory (yuck) is a fashion designer who's taken a critical drubbing of late. And Kim Raver's Nico is the editor of a celebrity, politics, and beauty magazine called Bonfire (of the Vanities Fair, perhaps?) They have their own quirks: Wendy can't wear green! Victory likes cupcakes! Nico is sort of a feminist! And they all have their problems: a husband who's jealous of her success, a stalling career, and adultery, respectively. (More, w/ video!, after the jump.)

[Actress Brooke Shields outside the Waverly Inn in New York last night; image via INF]

[Brooke Shields outside her trailer while filming her new show "Lipstick Jungle" in New York City yesterday; image via Splash]

Saturday's Mercedes Benz Bridgehampton Polo Match was but our second-ever outing to a day of polo. A crush of Maserati, Jaguars and, of course, Mercedes jammed the roads. Horses galloping in the distance sent plumes of dust into the air. Each tent contained its own internal social logic. The sponsors tent was the smallest. It was there where Brooke Shields, her husband and the two kids sat. Also buzzing about was Miss USA 1983 (now a real estate agent!) Julie Hayek and Josh Bernstein, the Jewy and affable television host and American explorer. Laurel Ptak took the pictures.

With precious few days remaining before sufficiently convincing Tom Cruise and Katie Holmes stand-ins distract the media at a staged wedding ceremony in Rome on Saturday long enough for the real couple to complete their marriage vows on the Betrothal Deck of a Scientology-owned yacht in front of a phalanx of sailor-suited, tazer- and fishing-net-wielding witnesses (they've learned more effective bride-retention techniques after Penelope Cruz proved to be both quick and a superior swimmer), the tabloids are scrambling to discover the decoy event's star-studded guest list. Today's Page Six reports that onetime Cruise nemesis and postpartum depression sufferer Brooke Shields has made the cut, whom Holmes quickly befriended after the serendipitous discovery that Shields gave birth to her second child just a few doors down from where her own delivery of Suri allegedly took place:

Either the emotional trauma of Tom Cruise's abrupt separation from longtime partner Paramount made him suddenly introspective about how the couch-pounding, psychiatry-slamming antics of the last year might have negatively affected other people in his crazycentric orbit, or his PR team finally convinced him to do some long-overdue damage control to save what's left of his image, but the star is finally showing a heretofore unseen humbler, apologetic side. Earlier today, he sent a lovely flower arrangement to new The View host and longtime platonic stalker Rosie O'Donnell to ask her forgiveness for his continuing failure to become a lesbian, but even that touching gesture was far overshadowed by his recent, contrite housecall to his recovering street-drug-addict nemesis, Brooke Shields:

We were too drained by the rigors of childbirth to note this in the wake of the announcement of the Miracle Baby's arrival (the temporary deafness and disorientation resulting from the blast of celestial trumpets didn't help, either), but as many of you probably know by now, longtime Tom Cruise nemesis and dangerous street-drug addict Brooke Shields also gave birth to a daughter yesterday. And while Grier Hammond Henchy begins a lifetime as a foil for Suri "How do ya like them apples, Brooke?" Cruise, we imagine that the two won't meet until they seek each other out during their rebellious teenage years, download a copy of Endless Love to their PhonePods, and bond over their strange connection while smoking some dope. However, if this totally unsubstantiated bit of tinfoil-hattery we received in an e-mail last night is accurate, the two kids may already have crossed paths: