In January, the New York Times' standards editor issued guidelines about how editorial staffers are allowed to use Facebook and other scary online tools. Is reporter Twittering making a mockery of those guidelines? Let's explore!

ABC News' Brian Ross styles himself a gumshoe of the old-school, and his network calls him "one of the most honored and respected journalists in the country." So why is he wrong so often?

Life in the media is rough. CNET's Natali Del Conte got stuck in the foot, while Fox's Nancy Loo suffered a wound in makeup. These and other reports of suffering from the twittering class:

Credulous bloggers think Twitter will make more money than newspapers! That's a low bar. In the meantime, the media's Twitter addicts from the New York Times to ReadWriteWeb prove how value-free the status-updating service is:

Today in Twitter: Demi and Ashton love Los Angeles, Los Angeles loves Rachel Sklar, Jess Coen's vagina loves Drew Barrymore, and Brian Stelter loves Trenton (and technology). Happy Friday.

Karen Tumulty of Time told us how senators handle their snuff. John Battelle explained why tweets seem so brainless. But who stole a Wired editor's lunch? Twitter still has secrets.

Are you sick of your friends who can't stop talking about the inauguration? Then you're really going to hate Twitter today. A special edition of the Twitterati to catch up with this morning's chattiness:

Oh, the plaintive tweets about New York's lousy weather! And yet the media elite remained so addicted to Twitter they took off their mittens to overinform the world.

The veteran New York Times TV-industry reporter has to contend with the newspaper's boy wonder, Brian Stelter. Anecdotes?

"Mr. Stelter's wonderful article on how people were working around the blackout on the Olympic ceremony began as a post on Twitter seeking consumer experiences, then jumped onto his blog, TV Decoder, caught the attention of editors who wanted it expanded for the newspaper and ended up on Page One, jammed with insight and with plenty of examples from real human experience." [Times]

The Associated Press says Britney Spears is now "a big deal", writes Brian Stelter, the New York Times' wunderkind media reporter. An interesting story, but strangely familiar. Because it was reported on "various media blogs" a full six days ago. 22-year-old Stelter came to the notice of the Times because of his obsessive and to-the-minute reporting on the one-man blog he started as a hobby, the excellent TV Newser. Shame to see his journalistic metabolism slow so quickly.

New York Times media beat wunderkind Brian Stelter ever so gingerly puffs out 700 words today on how Nikki Finke owns the writers strike story and everyone knows it. Of course, when your subject's this good at tooting her own horn, you might start to wonder why you're bothering to toot it for her: "Since the strike began, Ms. Finke has published 142 posts about it. She said she had worked almost around the clock for three weeks, and had fallen asleep at the computer four times. She estimated she had received 2,000 e-mail messages a day." Quantity is the new quality!

"The journalistic culture in which columnists were the only ones allowed to have a personality, and everyone else's bylines were practically interchangeable, is practically gone," wrote Doree Shafrir in the New York Observer yesterday about how "personal branding" has infected even that holiest of holies, the New York Times. She uses the success of former 'TV Newser' turned Times blogger Brian Stelter as an example of the reversal of protocol that's recently taken place—reporters must now market themselves as specialists from the jump, instead of spending time working different beats until finding a comfortable "sincecure" later in life, in order to prevent themselves from being seen as interchangeable and therefore, redundant. The piece is exactly the kind of thinky, finger-on-pulse thing we've come to expect from Doree Shafrir, who also really likes 'The Hills'!

Brian Stelter, the wunderkind who used to blog for millionairess Laurel Touby's Mediabistro as TV Newser, was hired last month by the Business desk at the New York Times to "cover the media world." When the hiring was announced, it also came out that Touby would enforce Stelter's non-compete clause, and so he's not allowed to write about cable news in blog form for six months. Covering "the media world" is a pretty broad beat—it could mean anything, really! So we wonder how Times TV alter kocker Bill Carter feels about Stelter's maiden effort today. At first glance, it seems like Stelter's treading awfully close to Carter's turf!

Now that every department at the New York Times has moved into the new building, you're probably wondering where everyone has gone! So let's go floor-by-floor, shall we? And as we work our way up, we'll see who really matters in the Times organization.