It was barely 18 months ago that Rupert Murdoch told the world he would soon stop charging for access to the Wall Street Journal's website. Now he says free content should be abolished.

Time to hear more about Peter Arnell! Turns out the pistol-packing 'branding' wizard truly screwed Tropicana with his (momentary) redesign of their juice cartons. He's also traumatized his employees, we hear (again):

• Bill O'Reilly is already threatening to totally ruin 2010: He says he's working on a book about Barack Obama which will come out next year. [NYP]
• Twitter fan Gary Vaynerchuk is getting seven figures to write 10 books about Twitter. And some think the publishing world doesn't "get it"! [WSJ]
• Hollywood is cutting back on the big pay packages for A-list stars. [WSJ]
• Ed Schultz is taking over the 6pm slot on MSNBC with a new show. [HP]
• No joke: Delta will soon sell its in-flight magazine on newsstands. [WWD]
• More on the recent round of layoffs at Condé Nast Digital. [PaidContent]
• Ad man Peter Arnell's disastrous rebranding of Tropicana also led to a 20 percent drop in sales in January and February. Nice work. [AdAge]
• Jon Stewart had a few words of advice for Rush Limbaugh last night. And Stephen Colbert went to town on Glenn Beck. [HP, Buzzfeed]
• NBC will air the final episode of ER tonight with a three-hour "event." [NYT]

Impressionable tarts across America are now being pushed and prodded to buy "fertility tests" to tell them when the time is ripe, for sex. Sophisticated advertising campaigns are encouraging intercourse. Nation Of Whores much, hmmmmmm?

God, it's hard enough to convince someone to buy and consume a product called "John West Tuna&Beans." This ad just makes it harder. Everyone involved in this product's conception, manufacturing, or advertising should be fired.

You may not know Peter Arnell, but you know his work. The crazy Pepsi-is-the-center-of-the-universe logo design! The awful failure of the new Tropicana design! But what's the man himself like? Massively insecure, of course:

In your ideal Tuesday media column: Forbes layoffs, Havana goes dark, Brian Tierney's a greedy rat bastard, career suicide, and Tina Brown's a communist:

Steve Stoute thinks Chris Brown can totally get past this whole "beating his girlfriend, Rihanna" thing and start endorsing products again. Just like he used to do for Soute!

Good one: cutouts of "tree huggers," wrapped around actual trees, urging you to "VOTE EARTH" by switching off your lights for an hour. These cutouts are made of cardboard.

Woe is Perez Hilton, in many ways. His marketing firm put together such a neat Powerpoint show to get companies to sponsor his birthday party last weekend. How did that go?

American schools are drug-ridden dens of iniquity, but fortunately we have insurance companies to teach our children values, with TV ads. And whoa, Liberty Mutual has a new 'Responsibility' campaign. Why does that sound familiar?

Blogger Amanda Terkel exacted revenge on the O'Reilly Factor for stalking and ambushing her on a desolate Virginia street: She got UPS to stop advertising, and a Ford spokesman to trash the show.

[via Animal NY]

Lauren, the star of Microsoft's latest ad campaign, wants a laptop with a 17-inch screen for under $1,000. She goes to the Apple Store; no luck. "I'm not cool enough to be a Mac person," she sighs as she drives away. She heads to Best Buy and finds one for $699. (Oh, by the way, though Microsoft is telling people that the people like Lauren featured in its new ads were hired on Craigslist for a "market-research study," Lauren is an actress.)

Sears' new female-targeted marketing site: BustedMoms.com. What could go wrong?

A fascinating new study of American media consumption provides many insights, but they can all be summed up as: 20-somethings are sexting, 30-somethings are nerds, 40-somethings are online wingnuts, and we're all fucking zombies.

An attractive supermodel overcome with meat-induced lust? Where do I, an 18-34-year-old male with disposable income, sign up? At Hardee's! Padma Lakshmi has decided to do one of those Slutburger commercials.

When Padma Lakshmi said she planned to put her "passion for meat" into a new commercial for the fast food chains Carl's Jr. and Hardee's, she wasn't kidding, clearly. Her new TV spot for the company has finally debuted, and well, we certainly hope Teddy has no objections. [YouTube]

You know what you don't see much any more? Those supremely reassuring AIG TV commercials. They've disappeared, for some reason. Luckily astute (and bitter) people have preserved them on the internet!

The NAACP, once America's premier civil rights group but now even less influential than PETA, has sent a letter to America's biggest advertisers demanding that they hire agencies that have black executives. Does anyone care?