advertising

Melrose Place Makes It To Manhattan

cityfile · 08/31/09 11:07AM

No, some inventive real estate developer didn't acquire rights to the name "Melrose Place" to use for his new apartment building. (Although, come to think of it, that may not be such a bad idea.) The ads taped to lampposts—which feature tear-off strips stamped with the address MelrosePlaceApts.com—are just part of a guerrilla marketing campaign by producers of the TV show. But it is refreshing to see a "broker" touting the "hottest property on the market" holding a glass of champagne, isn't it? It's like 2006 all over again. [Public Ad Campaign]

Kiwis Chuckle as 'Reporter' Faces Death

Hamilton Nolan · 08/28/09 11:45AM

Way to just stand around chuckling and taking digital photos, pedestrians below. Even before you knew it was a stunt! Jeez Suge Knight could probably take over the entire nation of New Zealand in like four days. [via Adfreak]

'Styled For Action'

Hamilton Nolan · 08/27/09 02:05PM

Was there really a time when these could be found "At better selected stores. About $9.00"? Or was it all a dream? "Your sign is on my balls, baby," we imagine him saying. Click to enlarge. [Copyranter]

The 'Annoyings' Have It

cityfile · 08/26/09 12:38PM

According to a poll by Quinnipiac University, 78 percent of registered voters report having seen one of the gazillion or so TV ads for Michael Bloomberg that have flooded the airwaves in recent weeks. And they're really like him to stop: "Of those who've seen the spots this year, 47 percent say they're annoying; 41 percent say they're informative." [NYP]

The Weinsteins Dodge a Bullet

cityfile · 08/24/09 01:44PM

Harvey and Bob Weinstein are breathing a sigh of relief today. Quentin Tarantino's Inglourious Basterds did better than expected at the box office this weekend, raking in $37.6 million in sales. Not that one good weekend will be enough to lift the studio out of the financial mess it is in. [NYT, THR, WSJ]
• Related: In what may be a first for a movie opening, Inglourious Basterds seems to have benefited by a "crest of tweeting goodwill." [THR]
• Some 48 years after it was first published, Julia Child's Mastering the Art of French Cooking is now No. 1 on the New York Times' best-seller list. [NYT]
• Has the Glenn Beck brouhaha made advertisers skittish about buying commercial time during political shows in general? [AdAge, Politico]
Jared Kushner's New York Observer is launching a new paper called The Commercial Observer. It's about commercial real estate, naturally. [NYT]
• Magazine newsstand sales continue to suffer, not surprisingly. [AdAge]

The Skye Parrott Conspiracy

Hamilton Nolan · 08/24/09 12:41PM

In your unnerving Monday Media column: The paper of record cannot stop talking about Skye Parrott (??), the Tribune Co. sells a losing team, JPMorgan takes over publishing by accident, and the great political talk show ad debate. No worries!

Advertising: Dramatic, Dumb

Hamilton Nolan · 08/20/09 01:53PM

A new documentary called Art & Copy —opening this week—showcases the origins of America's most famous ad slogans. It's from the "Drama, Power, Persuasion" school of advertising industry portrayal. In Australia, there's an example of the other school:

Annoying Pop-Up Ads Come to Magazines

Hamilton Nolan · 08/20/09 09:54AM

According to Paul Caine, president of the Time Inc. magazine group that includes Entertainment Weekly, the ballpark dollar cost for one of these video units is in the "low teens," although he said the cost may come down before the issue comes out.