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If You Like Modern Liberalism, You'll Love Our Relaxed Boot Cut
Hamilton Nolan · 08/31/09 01:42PMMelrose Place Makes It To Manhattan
cityfile · 08/31/09 11:07AMNo, some inventive real estate developer didn't acquire rights to the name "Melrose Place" to use for his new apartment building. (Although, come to think of it, that may not be such a bad idea.) The ads taped to lampposts—which feature tear-off strips stamped with the address MelrosePlaceApts.com—are just part of a guerrilla marketing campaign by producers of the TV show. But it is refreshing to see a "broker" touting the "hottest property on the market" holding a glass of champagne, isn't it? It's like 2006 all over again. [Public Ad Campaign]
Newsday Can Throw Away Money, No Prob
Hamilton Nolan · 08/31/09 09:36AMKiwis Chuckle as 'Reporter' Faces Death
Hamilton Nolan · 08/28/09 11:45AMGod Damn Squirrels
Hamilton Nolan · 08/27/09 04:31PM'Styled For Action'
Hamilton Nolan · 08/27/09 02:05PMMad Cow Men.
Andrew Belonsky · 08/27/09 05:23AM'Reformed' Dirtbag Glenn Beck Foreshadowing Fox Ouster?
Andrew Belonsky · 08/26/09 08:12PMJesus Rubs Off on Sex-Crazed Ad Man
Hamilton Nolan · 08/26/09 04:23PMThe 'Annoyings' Have It
cityfile · 08/26/09 12:38PMAccording to a poll by Quinnipiac University, 78 percent of registered voters report having seen one of the gazillion or so TV ads for Michael Bloomberg that have flooded the airwaves in recent weeks. And they're really like him to stop: "Of those who've seen the spots this year, 47 percent say they're annoying; 41 percent say they're informative." [NYP]
Viral Ads, Tevas Instantly Become Hardcore
Hamilton Nolan · 08/26/09 10:26AMSmoothed Over...
Andrew Belonsky · 08/26/09 03:34AMTerrible Online Game with Terrible Ads Is Also Slimy, Litigous
Ryan Tate · 08/25/09 03:10PMThe Weinsteins Dodge a Bullet
cityfile · 08/24/09 01:44PM• Harvey and Bob Weinstein are breathing a sigh of relief today. Quentin Tarantino's Inglourious Basterds did better than expected at the box office this weekend, raking in $37.6 million in sales. Not that one good weekend will be enough to lift the studio out of the financial mess it is in. [NYT, THR, WSJ]
• Related: In what may be a first for a movie opening, Inglourious Basterds seems to have benefited by a "crest of tweeting goodwill." [THR]
• Some 48 years after it was first published, Julia Child's Mastering the Art of French Cooking is now No. 1 on the New York Times' best-seller list. [NYT]
• Has the Glenn Beck brouhaha made advertisers skittish about buying commercial time during political shows in general? [AdAge, Politico]
• Jared Kushner's New York Observer is launching a new paper called The Commercial Observer. It's about commercial real estate, naturally. [NYT]
• Magazine newsstand sales continue to suffer, not surprisingly. [AdAge]
The Skye Parrott Conspiracy
Hamilton Nolan · 08/24/09 12:41PMBritish Texting While Driving PSA Will Make You Think Twice, Squirm
Andrew Belonsky · 08/24/09 01:20AMBritain isn't fooling around when it comes to texting while behind the wheel, and a recent PSA attempts to — and does! — drive that point home.
AdSense Gone Wrong
Ryan Tate · 08/20/09 03:07PMAdvertising: Dramatic, Dumb
Hamilton Nolan · 08/20/09 01:53PMAnnoying Pop-Up Ads Come to Magazines
Hamilton Nolan · 08/20/09 09:54AMAccording to Paul Caine, president of the Time Inc. magazine group that includes Entertainment Weekly, the ballpark dollar cost for one of these video units is in the "low teens," although he said the cost may come down before the issue comes out.