iPad Scares Amazon Into Price Cut 4.79K Ryan Tate 06/22/10 12:29PM Filed to: Books Books Amazon.com Kindle Valleywag ipad Apple Amazon Barnes & Noble print is dead Gettypic Amazon.com cut its Kindle price by $70 to $190, and Barnes & Noble did likewise with the Nook. This is no doubt to fend off Apple's fast-selling iPad, but should also keep people buying those high-margin $15 e-books. Clever.