Will the Weakest Survive at Conde Nast?
Conde Nast! Every scrap of news about it is precious, because everyone's afraid that this McKinsey review is just an excuse to gut the once-fancy magazine empire. But! Conde's weakest magazines might even make it through this alive.
Keith Kelly reports today that Teen Vogue, Allure, and Details—three of the company's shakiest titles—will not be killed. At least not right away!
A report from management consultants McKinsey & Co., now in the preparation stage, is expected to provide a blueprint for keeping all the magazine brands intact, although there will be some major ratcheting down of expenses, as has been widely reported.
Still. If those three mags and both Gourmet and Bon Appetit are all around a year from now, I will eat my shoe (which is made of pizza).