Ho hum, the UK Advertising Standards Authority has banned an American Apparel ad that ran in Vice magazine for being too much like child porn. Can you imagine anything more cliché?

The standards ruling said the ad "could be seen to sexualise a model who appeared to be a child," although she is in fact 23. The little pic up top is the actual banned ad, and this non-banned version is clearly the same model, etc. Today is bonus day for the AA marketing people.

[Pics: Marketing Week, AA]