What do you call a film about a celebrity fashionista famous for gleefully manufacturing drama with other men? Other than The Marc Jacobs Chronicles, that is?

For its biopic on professional hockey player and ex Vogue intern Sean Avery, New Line Cinema is going with the delightful working title Puckface, the New York Times reports.

Now the New York Rangers left winger just has to decide what to call the "line of designer athletic wear... he'd like to create." How about "Sloppy Seconds?" After all, the tagline is already written.

(Pic: Avery walloping Cal Clutterbuck of the Minnesota Wild on Tuesday, a month and a half after Avery completed a lengthy, NHL-mandated anger management regimen. Getty Images.)