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Here's the recipe for Mcdonald's new Southern Chicken Sandwich: "a breaded chicken breast garnished with two pickles." Why hasn't anyone thought of this breakthrough item before? They have! This same sandwich has been Chik-fil-A's signature for years. But McD's is all like, "Uh, what? We totally don't know what you're talking about." Whatever, sandwich thieves!

The sandwich is a breaded chicken breast garnished with two pickles — exactly what Chick-fil-A offers. It was thought up by a group of McDonald's franchisees in Atlanta, where Chick-fil-A is based. And it comes in breakfast biscuit or sandwich form, just as it does at Chick-fil-A.

According to Chick-fil-A, a promotion in the Atlanta area for McDonald's has promoted the fact that the Southern Style Chicken Sandwiches are available on days ending in "y" — an interesting approach, given that Chick-fil-A restaurants are closed on Sundays.

Chik-fil-A is so bruised by this fight that now they've "focused on its own new menu effort, a line of healthy foods." What is happening to the world when Chik-fil-A offers healthy foods? You have to feel for the little guys. Thankfully, McDonald's hasn't yet figured out the real life Southern Chicken Sandwich recipe: chicken-fried chicken, on white bread, topped with American Cheese, topped with barbecue sauce, topped with gravy. Microwave and re-fry. Enjoy four.

[NYT]