[There was a video here]

Did you know that, yesterday, presumptive Republican nominee and cost of our own collective sins Donald Trump ate a taco bowl for lunch? Of course you do. Because for the rest of the day (and well into the night), people couldn’t stop talking about that goddamn tweet. It was phenomenal.

I don’t mean the tweet, itself, of course. The tweet was dumb and condescending and racist and all the bad things everyone has already said about. The coverage of the tweet, though—that was an art form.

Local news stations sent reporters out into random Mexican restaurants just to squeeze a few extra minutes out of Donald Trump’s lunch. They read Twitter’s inane responses out loud. They argued about the virtues of the taco bowl. They asked a Mexican man off-camera to weigh in. Collective hours of people’s lives were lost to this taco bowl.