Last night's McFlurry-obsessed episode of 30 Rock? Totally not a McDonald's product placement, avers Tina Fey, the show's writer and star, and we must believe her, as she is everything right and good about America.

In your fiery Friday media column: The Post has a bad cover day, Chuck Todd is mad as hell and can't take it any more, a reporter makes the grave mistake of believing the internet, and more!

Way back in October, people were already saying that NBC's 30 Rock had exhausted its "Yes it's a product placement, but it's also a funny storyline!" justification. Oh, how wrong they were. Mmm, McFlurry!

Controversial octuplet mom Nadya Suleman was said seeking $2 million for media access and sponsorships. Oprah Winfrey and Diane Sawyer were reportedly interested. So how did NBC News land her debut interview?

A number of notable talk show hosts made the controversial choice to cross picket lines and not grow out a strike beard during last year's WGA strike, Jay Leno and Ellen DeGeneres among them.

Apparently Linda Wells, Jane Rosenthal, Rosanna Scotto, and Caryn Zucker—the wife of NBC chief Jeff Zucker—all work out together at Soul Cycle on the Upper West Side. ("Our classes are candlelit so you can't look around at everybody even if you wanted to," says Wells.) Glam, new agey ladies who get together weekly to sweat a bit and swap a few stories from the front-lines of fashion and media? When you see this form the basis of a new NBC sitcom, now you know where the idea came from. [NYO]

It's one thing for Jay Leno to be mocked endlessly by rival David Letterman for moving to an earlier timeslot. Far more insulting: Being branded a scab by his own union .

· Anne Heche will play the ex-wife of Ray, the anatomically superendowed protagonist of Hung. She replaces Kristin Bauer, last seen being escorted away in a wheelchair, dead-eyed and repeating, "The diameter...the diameter..." [THR]

We know things have been rough for NBC of late, and that it deserves every bit of hard-fought glory it can grab. Stiil, that's no excuse to claim 151 million people watched Super Bowl XLIII.

· Reaper Season Two will begin earlier than expected: It airs Tuesdays at 8, where it will fend off the Idol dragon, while princess 90210 is shuffled off to the safety of 9 p.m. [THR]

• The broadcast of Super Bowl XLIII generated solid results for NBC, even though ratings were down 6% from last year. [THR]
• Super Bowl commercial hits and misses. [AdAge, NYT, AdWeek, AdAge]
• NBC reports its Super Bowl spots generated $206 million. [B&C]
• A last-minute deal will allow David Pecker to keep AMI out of bankruptcy and he'll get to keep his job. But he'll now have a new board to deal with. [NYP]
• Michael Boodro is out as editor of Martha Stewart Living. [NYP]
• Is Vibe in trouble? [Gawker]
• David Carr on the problems plaguing Condé Nast. [NYT]
• Fox's Taken was No. 1 at the box office this weekend. [THR]

Networks are starting to unveil key plans for Upfronts Week '09, that lavish rite of spring apparently unaffected by all this pesky talk of global economic collapse. Unless, of course, you work at NBC.

• Fourth-quarter profits at the New York Times Co. were down nearly 50 percent compared to a year ago; the company also announced that it has retained Goldman Sachs to sell its 17 percent stake in the Red Sox. [NYT]
• More on Condé Nast's decision to close Domino. [NYT]
• Because there isn't enough choice with the 364 different iterations of HBO you already have, another premium cable channel is headed your way. [WSJ]
• How al-Arabiya got the first post-inauguration interview with Obama. [Time]
• Hurry up! There are only two spots left for the Super Bowl on Sunday. You can make the $2.4 million check payable to NBC. [THR]

We always thought of NBC's Andrea Mitchell as a prime example of the utter failure of television news departments to police glaring conflicts of interest, but apparently she is a gay icon!

Via Videogum, we bring you a sneak preview of Jon Hamm's "multi-episode arc" on 30 Rock, playing Liz Lemon's ice-cream-making, frosting-smeared pediatrician neighbor and crush object. (He debuts the episode after next.)

With the fate of NBC's uncanceled Lipstick Jungle a primetime uncertainty, one staffer took no chances with his fallback plans: He swiped $30,000 in fashions from the show and put them on eBay.

Having famously "plowed through" San Francisco's eligible bachelorettes, Digg founder Kevin Rose went L.A. for his most recent paramour, Shira Lazar. Who is this Web-video wannabe with links to Dov Charney and Julia Allison?

Godlike Hudson Hero pilot Chesley Sullenberger canceled a Today show interview Monday, but promised to come back and give Matt Lauer the exclusive when he could talk. But he lied!

Steve Jobs, currently on medical leave as Apple CEO, is not dead, but the major networks are acting as if he were. Producers from CBS and NBC are scheduling interviews for their Jobs obituaries.

1/21 — Apocalypse now - COURTNEY LOVE and BEN SILVERMAN (TOGETHER), stumbling out of Giorgio Baldi on Wednesday night. Someone needs to explain this right now.