Journalism continues staggering pushes forward on an otherwise ordinary Sunday! In the great "tradition" of mixing up people like Matt Lauer and Meredith Viera with public drunks like Hoda and Kathy Lee, The Today Show's newest hire? Jenna Bush. Whee!

• The next top editor to fall victim to budget cuts at Condé Nast, at least according to Keith Kelly: Architectural Digest editor Paige Rense. [NYP]
• The first guest on Jay Leno's new show on Sept. 14: Jerry Seinfeld. [THR]
• Jay, Conan, Jon, Jimmy, Jimmy, or Craig? Now more than ever, celeb (and their publicists) are being forced to choose between late-night hosts. [THR]
• At least a dozen advertisers have abandoned Glenn Beck's show now that he's established himself as the most vile human being on television. [NYT]
• A big group of media companies—including CBS, NBC, Disney, News Corp., and Viacom—have teamed up to give the Nielsen ratings a run for its money. [NYT]

"Tea Party Patriots" National Coordinator Jenny Beth Martin got a friendly little "media request" from CNBC: could you crazies maybe go crazy up a town hall somewhere? Sure, a 'Bagger says: how bout the guy who got the swastika?

So much for the truce between MSNBC and Fox. Since news of a cease fire (or at least a ratcheting down of the rhetoric) appeared in the pages of the New York Times twelve days ago, whatever fragile peace the two networks negotiated has dissolved into the usual volley of insults. Bill O'Reilly is once again the worst person in the world, according to Keith Olbermann. And MSNBC's parent company, GE, is once again responsible for supporting terrorist regimes that are hell-bent on America's destruction, according to O'Reilly. Few at MSNBC and Fox News are happy the deal has unraveled—and both sides have said they're hoping to salvage it, an unlikely prospect at this point—although some of the most annoyed people around are the NBC staffers who are getting increasingly fed up with Olbermann's antics.

• The New York Times Co. is now publicly shopping the Boston Globe. Meanwhile, the list of potential acquirers is getting longer: The firm that bought the San Diego Union-Tribune is now a possible buyer. [AP, NYT]
• Related: The Globe is going to start charging to access its Web site. [E&P]
• News Corp. and GE were hoping to "ratchet down the rhetoric" when they ironed out a peace pact between MSNBC and Fox News recently. Keith Olbermann didn't abide by it, of course. (And Bill O'Reilly returned the compliment.) But Olbermann is still pretending it never happened. [WP, HP]
• It seems one embarrassment this week wasn't quite enough for Olbermann. Because he's resorting to shameless (and familiar) excuses to try and explain away the Richard Wolffe conflict-of-interest fiasco. [Gawker]
• Profits at CBS dropped by 96 percent in the second quarter. [WSJ]
• Why did Twitter go down yesterday? Blame the Russians. [NYT]

We're getting tips that NBC Universal is laying off the creative services staffs—the people that make those awful "news at 11" promo spots—at all of its stations nationwide, and will start producing all promos out of New York.

• News Corp. posted a hefty loss for the most recent quarter, reporting that profits were down by 30 percent, although things would have been worse if weren't for Roger Ailes's cash machine, Fox News. In related news, Rupert Murdoch seems to think he can get people to pay for content on the Internet and plans to give it a shot over the next year. [NYT, BN, NYT, Guardian]
• Not to be outdone by Keith Olbermann's anti-Fox News rant on Monday night, Bill O'Reilly took aim at NBC's parent company, GE, on his show last night. This truce thing sure is working out beautifully, isn't it? [Gawker]
• Time Inc. is shutting down Southern Accents, a luxury lifestyle title. [NYP]
• Twitter was crippled by a big denial-of-service attack today, which you know full well if you happened to try and log into Twitter today. [CNET]
• If you don't watch Charlie Rose's self-indulgent talk show on PBS, now you can not watch it on Bloomberg TV, too. How convenient. [NYT]
• The Post's Page Six may be hiring Emily Smith, formerly Britain's Sun and Life & Style, to replace the recently-departed Paula Froelich. [Gawker]

Jay Leno shared some details about the format of his new show with the press today. Among the "highlights": celebrities racing "green" cars, pre-taped Daily Show type segments, and Brian Williams will be a show regular.

• NBC is pulling out all the stops to promote Jay Leno's new show. Don't believe it? Try this out for size: "In early September, NBC will even adopt a portion of Interstate 10 in California to reiterate Mr. Leno's time slot." [NYT]
• Notwithstanding the Leno blitz, NBC is still looking to cut its budget. [NYT]
• No one cares about CNBC these days, in case you haven't noticed. [Slate]
• More on troubles at Condé Nast (revenues may fall by as much as $350 million this year), and the recent round of receptionist-purging. [NYP, NYO]
• The lobbyist scandal goes on. A couple of days after it was revealed that MSNBC's Richard Wolffe is now working for a lobbying firm comes the news that CNN's Bill Schneider has signed up with a D.C. think tank. [HuffPo]
• Related: Wolffe has another Obama-related book in the works. [TNR]
• Experts say the prognosis for BusinessWeek is not good. [DailyFinance]
• As you might expect, the mood has been very upbeat at CurrentTV today now that Laura Ling and Euna Lee have returned from North Korea. [NYT]

Hey remember Jay Leno? He's back! Well, not totally back, but his new 10pm show starts in six weeks and NBC is about to barrage us all with non-stop Leno advertisements, so, he's back. Seriously, he's going to be everywhere!

• Funny People debuted at No. 1 at the box office this weekend, although it was still the worst opening for an Adam Sandler movie in five years. [Reuters]
• Mort Zuckerman is selling shares of his real estate company to pump $50 million into the Daily News to pay for new printing presses. [WSJ]
• Lou Dobbs has become a PR nightmare for CNN. Presumably the fact that Media Matters is airing an anti-Dobbs commercial won't help matters. [AP, HP]
• Is the peace pact between Olbermann and O'Reilly a sham? [TDB]
• Google CEO Eric Schmidt has resigned from Apple's board of directors. [BN]

Charlie Ebersol, who got into television through his dad Dick and who directed a movie about a snowboarder once, revolutionized TV news with his new Judgment at Nuremberg-meets-Dog the Bounty Hunter show The Wanted.

Michelle Malkin is a psychotic blogger well outside the political mainstream, and so she got to promote her book with a friendly chat with Matt Lauer on NBC's Today Show this morning.

• Ben Silverman didn't have much success during his two-year stint at NBC, but that didn't stop him from scoring a super-sweet deal with Barry Diller's IAC. His new venture will reportedly give him $100 million to play with. [NYP]
• Viacom, the media conglomerate controlled by batty billionaire Sumner Redstone, reported that profits plunged 32% in the second quarter. [NYT]
• Struggling McGraw-Hill reports quarterly profits dropped 22.7%. [PC]
• The Daily News and sportswriter Adam Rubin are refuting the claims of Mets management that Rubin tried to get himself a job on the team. [E&P]
• Amanda Hearst has landed a job at Hearst's Marie Claire. It's a miracle! [P6]

That NBC chair Ben Silverman is flying/being pushed out of the peacock coop isn't really all that surprising. He's always been kind of a disaster. A blowhard (in more ways than one) party boy with streaks of ego and irresponsibility.

• After two very unsuccessful years as co-chairman of NBC Entertainment, Ben Silverman is finally leaving the company. He's teaming up with Barry Diller's IAC to start some sort of vague media/advertising firm. He'll be replaced by Jeff Gaspin, who headed up NBC's cable unit until now. [NYT, NYT, DF]
• Disney's G-Force topped Harry Potter at the box office this weekend. [THR]
• Remember Friendster? It's up for sale, in case you're interested. [PC]
• HBO is the most "gay-friendly cable network," according to GLAAD. [Reuters]

Once-celebrated, now-beleaguered NBC co-chairman Ben Silverman is leaving the company, it was announced on Ryan Seacrest's Twitter this morning. (Yes.) Well, OK, the New York Times has confirmed. So what the heck happened? Is this good news or bad?

In your drenched Tuesday media column: Rupert Murdoch's son is directly implicated in the News Corp. UK phone-hacking scandal, the WSJ tells you how to get rich on NYT Co. bonds, The Wanted is unwanted, and more.

As we plod through The Summer People Stopped Watching Network TV, said networks are making a fuss about Barack Obama's insistence on holding press conferences because it temporarily prevents them from profiting from their endlessly looped last-gasp humiliation-based reality shows.

Bill O'Reilly is so torn up over the death of Walter Cronkite. According to Bill, Cronkite was a liberal, but he didn't let his political views influence his reporting, unlike everyone around today, everyone except Fox News of course.