Everyone's talking about The Wrap's report last night that cable giant Comcast is in talks to buy NBC Universal. We don't know if it's true or not, but one thing's for certain: If it is, Tina Fey is screwed.

Nothing that excites Hollywood more than the thought of a studio changing hands; the implications spilling down over a generation of executives and deals might be completely incomprehensible from this distance, but they are darn exciting.

Those Fox News folk were on a roll tonight. First there was Glenn Beck's "poor me" soliloquy. And then Bill O'Reilly went on to break the ceasefire between his network and NBC. And totally called out NBC honcho Jeff Zucker.

Jeff Zucker's division made about half as much money last quarter as it did the year before. So to judge by the upward-failure arc of his career, he'll be running GE in about three weeks.

For all the talk about NBC Universal's flagship network or about its urbane Bravo cable network, it turns out the entertainment company makes its real money on the channel with professional wrestling and re-runs.

The suits have jumped into the Jim Cramer-Jon Stewart drudge match: NBC Universal CEO Jeff Zucker and Viacom CEO Philippe Daumann traded jabs today over their corporate assets at today's McGraw Hill Media Summit.

NBC Universal's Sci-Fi Channel is changing its name to the "SyFy channel," a name that is apparently easier for children to text to one another and will therefore increase the company's earnings dramatically.

Relentless egoblogger Julia Allison took a break from hurling ladyparts labels at bloggers to inform us of breaking news: Her videoblog, TMIweekly, has been picked up by NBC's New York Nonstop. How appropriate!

"The new [Project Runway] season will air later this year."

It's one thing for Jay Leno to be mocked endlessly by rival David Letterman for moving to an earlier timeslot. Far more insulting: Being branded a scab by his own union .

Lord knows that NBC head Ben Silverman hardly needs another reason to fire another VP, but at least this one's creative: someone's hiring hookers on the corporate card!

Who's the newest Six Sigma expert? Tina Fey. The cultish quality process observed by her employer, NBC Universal, is a predictable source of profitable laughs for her show, 30 Rock and all too real.

NBC is launching a female-focused quasi-marketing agency featuring the following people: Maria Bartiromo, Meredith Vieira, and Tori Spelling. Raise your hand if you don't see the problems with this. (Hand down, Tori).

This morning, it was announced that NBC Universal is cutting 30 people from its sales team. But that is just the beginning. TVNewser says that NBCU has started a round of planning 500 layoffs which could continue through today and into next week. We'll be updating this post as more NBCU layoff news comes in [More info on NBC News cuts now added]. Here's what we know so far:

• RealNetworks and Viacom subsidiary MTV closed down the entire New York office of their joint Rhapsody America online music venture, a tipster tells us, sending the roughly 25 staffers packing, albeit with severance. A lone Rhapsody staffer transferred to RealNetworks' New York office. The service will continue operating, via Real's west coast offices.

The Weinsteins are continuing their world-record pace for industry alienation this week, now leveling a lawsuit against Bravo alleging the network deliberately sabotaged season five of Project Runway. It's roughly the 22nd chapter in this year's tortured history between the brothers and Bravo's parent company at NBC Universal since the pair attempted to sneak PR off to Lifetime (a judge issued an injunction against the move last month following Bravo's own suit), yet wielding all the climactic juice that last week's season finale seemed to lack. Which is exactly the problem, according to Harvey and Bob.Recalling our own concerns from earlier this summer, when it looked like Bravo had handed the hit show's marketing campaign to an intern and the night janitor, the Weinsteins filed papers last Friday saying the network went out of its way to torpedo the franchise rather than see it flourish elsewhere. We can vouch for that on one hand — this season's competitor crop was no doubt the messiest of hot tranny messes to befall the series — but Weinstein Co. lawyers plan to unpack the real faux pas in court:

When NBC Universal poached executive producers from TV fashion competition Project Runway in May, we wrote the move would "enable [NBC's] Bravo to create something very similar to Runway," which producer Harvey Weinstein was in the midst of moving to Lifetime. That seems to be precisely what has happened, per a Bravo casting call on Craigslist for "talented designers where the winner will win a large cash prize." The likes of Weinstein are none too happy that NBC is moving ahead with a copycat show while the Weinstein Company is enjoined by court order from doing anything with Runway. Poor Harvey is going to get clobbered! Says Page Six:

As the CEO of a publicly traded company, Time Warner CEO Jeffrey Bewkes is, as he protested to Portfolio's Lloyd Grove, obligated to consider strategic acquisitions as they become available. So he had to say, when Grove asked, that he'd consider buying NBC Universal if GE decided to spin off the media company. But he didn't have to so mildly rebuke speculation he was "intrigued" by such a deal, or go on at such length about the possibility:

Ben Silverman—dubbed by some "the Russell Brand of TV execs" as much for his ids-gone-wild approach to the job as for his untamed nest of rock-star hair and penchant for ultra-skinny jeans—has found himself in recent months the source of much industry deathwatch chatter. By now we're well aware of the criticisms—long absences from the development fold, turning a blind eye to VP-on-showrunner affairs, signing his name and likeness over to a line of Graffix bongs, etc. None of this, however, seems to be of much concern to Ben, who has devised an ingenious way to profit off the one thing NBC has over the other guys: a lack of viewers. He explained the concept to Variety:

The number eight is considered lucky in China, and so everyone assumed that's why the Beijing Olympics opened on August 8, aka 08/08/08. This little chestnut gave the media a mildly exotic (but easy to understand!) piece of Chinese culture to talk about in their inevitable stories on the Olympic host country, and also something interesting to say about the opening ceremonies before they happened. But NBC Sports chief Dick Ebersol explodes the myth of 8-8-08 in the Times today, saying superstition is "not really why the Olympics started then." The real reason? Money. (Duh.)