The blog "Web 2.0" says it found the alternate cover to the current issue of BusinessWeek — a cover that's less, you know, wildly speculative, but so much more boring. Looks real, because who would bother Photoshopping this?

The original title for BusinessWeek's cover story on Kevin Rose was originally titled "Wealth Punks," Valleywag has learned. The magazine also considered the bland "Geeks 2.0" for the cover before settling on "How this kid made $60 million in 18 months."

Amid all the more serious criticism of BusinessWeek's story about Kevin Rose, everyone forgot to ask: Why did the magazine run such a dorky photo of the Digg founder? Well, he told me.

BusinessWeek's Kevin Rose cover story got a solid pounding in the online press today. The profile of Digg's founder earned these responses:

Okay, BusinessWeek's cover story on Digg founder Kevin Rose was ludicrous — a throwback to the giddy 90s, with wild numbers being thrown about and startuppers treated as flyboys.

What a better chance to remind you to nominate a Web 2.0 hottie than with this week's BusinessWeek cover story about Valley hottie Kevin Rose? BW profiles the Digg founder (seen here wearing headphones — why? discuss) at length, describing him as a bright-eyed boy "beaming as though he's talking about a new girl."

Right, Netscape head Jason Calacanis will try to spin this one way, and Digg founder Kevin Rose will try to spin it the other. But the real story behind the latest battle of the social bookmarking sites started like this:

Geek Entertainment TV's Eddie Codel and Irina Slutsky took great vids of last night's Digg party, where founder Kevin Rose introduced the social news site's next version. Here's the 15-minute presentation:

Everyone appreciated a break from sucking down coffee at conferences to suck down free martinis at the Anu Bar for Digg's San Francisco party. The social news site previewed its next version, launching Monday. Thanks to Laughing Squid's Scott Beale for these shots!

In the booming Silicon Valley economy, everyone's looking to buy or be bought. But not all offers are equal. How do you politely turn down a lowball without burning your bridge? Let's take a look at three turn-downs — none of which were publicly reported.

Diggsketeers! When we last left our hero, his news-gathering site Digg.com was under attack from Dr. Netscrape's AOL NegaDigg Machine (Issue #47). But help was on the way, with a new Diggmobile — the post-Crisis-on-Infinite-Earths Digg 3 (Issue #41)! Will Diggman succumb to the cosmic powers of the evil Dr. Netscrape? Or is the Power of Digg stronger than the AOL Force? While the battle unfolds, watch the superbattler stat sheet!

• Creative Commons Salon: Hang with master archiver Rick Prelinger and others at San Fran bar Shine. Starts at 6, drop in any time by 9. [Upcoming.org]

[Update: Digg, meet AOL's Digg killer.]

Nick Carr, long-time flamebaiter turned linkbaiter, declares Wikipedia dead. (No fair pointing at the very live site!) We can't let Nick be the only one gunning for Steve Gillmor's coroner job. So in the interest of upping our own fake authority, here's Valleywag's table of what's wagged, sagged, and body-bagged. Apologies to Wired — that is, we're so very sorry.

Om and Niall PodSession: Om Malik promises a "big surprise" at the end of the latest episode. OMG MAJOR SPOILER WARNING: Google News picked up Om's blog. Yay. Weird thing is, he thanks the Google News and Blogger teams. Actual people update Google News sources? Don't they have robots for that?

You can't go a week without someone saying Google's buying you. And after so long, "no comment" won't cut it.

Can you digg it? Yes I can. Digg genius Kevin Rose and Six Apart baron Ben Trott may not have sold for millions (yet), but who needs money when you've got a cute boy?

Another Gillmor Gang podcast, another hour and a half of white guys saying "um." If your ears aren't bleeding within five minutes, you'll at least want to walk in and SHAKE these guys when they get distracted and start talking about Darwinism. Blogger (and Tinfinger CEO) Paul Montgomery says just what we're all thinking: cut it down! And Steve, shut up!

In an industry run by pudgy middle-aged men, it's hard to find celebrity lookalikes — unless you cast Paul Giamatti in every role. So why isn't Hollywood jumping on Digg founder Kevin Rose? When the hell will we get to see Jason Schwartzman play him in "Digg: the movie"? You know, the trailers could be like "A clumsy but good-hearted guy comes to an understanding of existence through his social bookmark site. Costarring Mark Wahlberg."

After the New York Post reported that Google would buy Napster, a Google spokesperson denied any such plans. Looks like someone's trying to float a rumor and sell their stock. Meanwhile, Technorati's looking to sell its search tools, Six Apart might stay solo, and Digg.com is fighting lucrative sale rumors.