hallmark
How to Celebrate a Recession Christmas
Hamilton Nolan · 12/04/09 12:44PMHallmark Magazine Is Thinking of You...
Jessica · 02/16/06 09:21AMWhile most brands are pursuing television and digital media and putting the kibosh on print ventures, the saps at Hallmark, having sold its entertainment unit and put its cable channel up for auction, it currently developing a magazine — because, you know, business logic is for suckas. The company did two test issues of a Hallmark mag in 2003 and 2004 (focusing on relationships, crafts, food, and other such domestic evils), both of which did well enough with menstruating housewives to inspire further development.