Is 20th Century Fox Already Cooling On M. Night Shyamalan's 'The Happening'?
Mark Graham · 02/04/08 09:03PMThere are two ways of looking at 20th Century Fox's decision not to air an ad for The Happening during the Super Bowl last night (Ed. Note: teaser trailer removed by the request of 20th Century Fox). The first is that the company made a financially savvy decision by choosing not to blow $2.7 million on a thirty-second advertisement (like all those other studios did). The other is that the studio is feeling a bit gunshy on the financial prospects of Night's first film since the unmitigated disaster that was Lady In The Water. And as for which theory we think holds more water? We're going with the latter.