Hey, just wanna alert you all that no, Bono is not at this week's DEMO conference in San Diego. There's just some dude who actually looks more like Robin Williams wearing a VR helmet. He fooled plenty of attendees, including PC Mag writers, who later figured out that the U2 star is actually in New York this week. (Is the conference worth going to anyway? No.)

Gizmodo editor Brian Lam is camping out today at the Web 2.0-heavy DEMO Conference, an orgy of product demos, promising his readers some liveblog action. So far there're no DEMO details on Gizmodo, but BLam keeps e-mailing me potshots. The above is the dude fumbling his Thinkpad while demoing software product MojoPac. BLam says:

A Techdirt writer tells DEMOers how to not suck. "Don't pretend what isn't new is new," says Mike, wiping out half the dot-commers.

Two Walt Mossberg items just showed up. Looks like the Wall Street Journal tech writer ought to go into hiding.

The bloggers at Demo 2006 are all guzzling the new-product Kool-Aid. But un-blogger Chris Coulter has this habit of sending kick-ass, monomaniacal e-mails to just a handful of people. Why he's not monetizing his own eyeballs or cross-platforming his paradigm shift, I don't know, but the man deserves to be read. So here is the antidote to all the gushing product reports.