Research Firm Reveals The Exact Levels Of Overexposure Enjoyed By Today's Most Ubiquitous Stars
mark · 10/06/06 11:58AM
If we were to tell you that a marketing research firm dedicated considerable resources to determining the values of 46 discrete personality attributes for nearly three thousand celebrities, and that one of the categories their study sought to measure was "overexposure," we'd wager that you could rattle off with hardly any effort at least ten of the top 12 scorers. (We'd never ask you to actually follow through on this exercise, but should you get the urge to sacrifice no more than five neurons to this test of mental rigor, be our guest.) In their story on this breakthrough scientific examination of exactly how sick we are of seeing the same dozen or so famous faces over and over again, Forbes examines the test case presented by Jessica Simpson (#12, 41% overexposure rating), who progressed from the humble beginnings of Britney Spears (#2, 62%) clonedom to the kind of recent ubiquity that makes it all but impossible to crack open a fortune cookie without seeing her image alongside a Confucian aphorism altered to relate to the dropping of her latest album: