Facing A 'Midlife Crisis,' New Line Publicly Dedicated To Getting Its Shit Together
mark · 08/10/07 11:43AM
Having signalled the beginning of a difficult revitalization process through the ceremonial sacrifice of their longtime marketing chief to the Hollywood gods earlier this week (in fairness, you try and sell something called The Last Mimzy), embattled New Line executives Bob Shaye and Tobey Emmerich sat down with the LAT's Patrick Goldstein to discuss What Went Wrong during their recent, flop-riddled run—Hairspray notwithstanding—and to share their vision for the studio's future. In a refreshing change of course, Emmerich reveals that they're ready to recognize that a screenplay is only as good as the one-sheet that condenses its ideas into a single, multiplex-lobby-friendly image and the test marketing audience that will recognize its third act problems at a fraction of the cost of a roomful of clueless development execs. Reports Goldstein:
