Defamer Party Report: The Xbox Launch
mark · 05/06/05 05:50PM
Even in the days when striking a rolling hoop with a stick was considered a cutting-edge diversion, marketers lured the celebrities of the day to publicize the launch of a faster hoop and stiffer hoop-striking implement. In exchange for their endorsement, free hooch was proffered and images of their delight in the New Product were captured on daguerrotype. Last night, the celebrity-product marketing machine chugged on essentially unchanged, as young stars guzzled free booze, played videogames, and took in some bands to promote the new Xbox, while their fun was recorded for an MTV special. A Defamer operative files a brief report from the celeb-littered Xbox launch shindig: [Spoiler alert! Don't read if you want to wait for the MTV special to know that CC Deville showed up!!!]