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Commie Bastard Saves Nation From Golf
Hamilton Nolan · 08/12/09 12:40PMGates and Crowley to Attend Boston-Area Sporting Event Together, Possibly
The Cajun Boy · 08/03/09 02:23AMThe Case of The Pimping Sportswriter: The Criminal Complaint
Hamilton Nolan · 07/30/09 10:07AMPervy Flesh-Peddler Bill O'Reilly Plays Erin Andrews Peephole Video On-Air
The Cajun Boy · 07/22/09 11:51PMDid Barack Obama Blow His All-Star Game First Pitch?
The Cajun Boy · 07/14/09 09:56PMSony Knew What Soderbergh Was Up to on Moneyball Script
The Cajun Boy · 07/02/09 01:03AMWhy Did Sony Kill the Pitt/Soderbergh Film Adaptation of Michael Lewis' Moneyball?
The Cajun Boy · 07/01/09 12:54AMBarack Bobbleheads Don't Go Over Well in Brooklyn
The Cajun Boy · 06/24/09 04:29AMThey Reign in Spain
Richard Lawson · 05/27/09 05:03PMMike Tyson's Daughter Taken Off Life Support
The Cajun Boy · 05/26/09 08:03PMSelena Roberts vs. The New York Times: Behind the Correction
Hamilton Nolan · 05/20/09 12:12PMBlooper King Len Berman Leaving WNBC a Rich Man
Hamilton Nolan · 04/01/09 09:32AMMouthy Billionaire Mark Cuban Fined for Using Twitter
Owen Thomas · 03/29/09 04:08PMFive Reasons This Planned 'Slap Shot' Remake Makes Us Cringe
STV · 02/03/09 01:13PMMike Tyson Lists Two Post-Sundance Fears: 'Pussy And Money'
Kyle Buchanan · 01/19/09 03:30PMBefore He Goes to Prison: O.J. Is Very, Very Sorry
Pareene · 12/05/08 01:04PMFormer Buffalo Bills star running back O.J. Simpson has been out of the spotlight since retiring from football in 1979 (he's been playing a lot of golf), but fans of "The Juice" will be saddened to hear that he's run afoul of the law. Apparently Simpson was involved in a bit of armed robbery last year, taking back his own memorabilia from some questionable characters with the help of his trusty gun. So. He's been convicted of criminal conspiracy, kidnapping, assault, robbery, and using a deadly weapon. It's sentencing day! Simpson faces between 6 years and life in prison. Click for video of him being very, very sorry. We'll let you know what the sentence is shortly.
Michael Phelps Will Endorse Anything That Tastes Sweet
Hamilton Nolan · 12/03/08 11:35AMHey Michael Phelps, America is transfixed by your endorsement deals for some reason! The golden fishboy should, by all rights, have fallen out of the spotlight by now. It's been what, like, four months since he won any Olympic medals? Old news. But by god people just love this goofy ass-grasper, so we and the rest of the media will continue to tell you exactly what he is formally recommending for public consumption. Today, the story of how one tiny company swindled the unsophisticated manchild into ongoing indentured servitude:
Election Night Discussion Group
Gabriel Snyder · 11/04/08 06:31PMMichael Phelps And The Nerdy Endorsement Trap
Hamilton Nolan · 10/28/08 11:14AMDolphin-like Olympic champ Michael Phelps is like that dude in the poem who has come to two roads that diverge in the woods. Except Michael Phelps has far more money at stake than that guy. Now that Phelps has won the races and gripped the strippers, his full-time job is endorsing products in return for sweet cash, the nectar of life. Even his mom is in on it! But Phelps is already screwing up. Now is when you determine whether you're the next Tiger Woods or the next [obscure swimmer], Mike. We're here to help, for a small cut. Micheal Phelps' current endorsements include Speedo, Visa, Kellogg's, AT&T, Rosetta Stone, PureSport Beverages. The first would be better if it was Nike or Adidas. The last two are crap niche products that will bring down Phelps' brand value. The middle three are okay (although Wheaties would have been preferable to Corn Pops). What Phelps has to realize is that there are only two paths for athlete endorsers to take: the Nerd path, personified by Tiger Woods, or the Badass path, personified by Ray Lewis. It's simple, really. Can a middle-aged white businessman imagine hanging out with you for a day, and maybe making friends? Then you're a Nerd. Tiger is the uber-nerd, and he's made it work to the tune of hundreds of millions of dollars. Do you think Tiger motherfucking Woods drives a Buick? No, old people drive Buicks. But Tiger is nonthreatening enough that old people can imagine him plausibly driving one to their cocktail party, and then hitting a few putts in the putting green in their den. Pals. Ray Lewis is a superstar linebacker for the Baltimore Ravens. He was on the cover of Madden 2005. He's also been indicted on murder charges. He will end you. Do you think Ray Lewis is going to come over to your apartment and sit on your couch and play Madden with you and offer you a high five and drink your Capri Sun in a spirit of friendly sportsmanship? No. You fear Ray Lewis, and that is why he's an effective endorser. This is a spectrum, but everyone falls on one side or the other. Michael Jordan is at the friendly end of Badass. Donovan McNabb is at the cooler end of Nerd. Michael Phelps has placed himself squarely on the nerd track. The question is, is that the way to go. Look, Phelps: you're young. You're going to be a tabloid star. You don't want to be Tiger Woods, a cold-blooded machine with an icy, beautiful wife, a billion bucks in the bank, and a Buick in the driveway. You want to be the Jordan of swimming: towering and inapproachable in the pool, and a relaxed, smiling cigar-smoker out of it, surrounded by women as you play craps with money that Cuba Gooding Jr. gave you for the privilege of wearing your underwear. So lose the Speedo and the Rosetta Stone. Take up with Adidas and some Italian airline that will buy you your own villa. Keep up the aggressive grip. Grow rich and prosper. Send us 2%. [I know you're actually a nerd, Mike. It's irrelevant.]