In your willful Wednesday media column: Meghan McCain is the queen of all media, BusinessWeek's sale grinds on, Lou Dobbs catches a boycott, and you can finally find political opinions, on the internet.

• So how did Jay Leno's new show do? He hit it out of the park ratings-wise, roping in an estimated 18 million viewers. The reviews were all pretty lousy, though, so don't be surprised if it's all downhill from here. [AdAge, LAT, THR]
• The sale of BusinessWeek: Bruce Wasserstein has dropped out as a potential acquirer of the struggling mag. And it's cutting 20% of its staff. [BW, NYT]
• ABC News has apologized to the White House for Nightline anchor Terry Moran's tweet about Obama calling Kanye West a "jackass." [LAT]
• Speaking of the White House, Barack Obama will be David Letterman's guest on Monday night; it's the first time a sitting president has done the show. [NYT]
• Oprah's season premiere scored big thanks to Whitney Houston. [Wrap]
• The House of Harvey has sustained another blow: Harvey Weinstein's 70 percent stake in the home-video distributor Genius Products, once worth as much as $400 million, is now pretty much worthless. [NYP]
• Speaking of the film mogul, The Weinstein Co. picked up the rights to A Single Man, designer Tom Ford's debut film, at the Toronto Film Festival. [THR]

In your revenue-generating Tuesday media column: the BusinessWeek bidding draws to a close, Americans would pay only a pittance for newspaper websites, Peter Shankman's getting rich somehow, and the WaPo is determined not to write about dwarves.

• The bad news for Condé Nast now that McKinsey has finished up its summer-long review: Editors and publishers at the company may be asked to trim their budgets by as much as 25 percent. The good news, according to one Condé insider: "This doesn't mean Anna Wintour is going to start taking the bus," nor is the company going to get all cheap "like Hachette." [Crain's]
• Jay Leno's new show debuts tonight on NBC. Will it be a success? A massive failure? Only time will tell, but the stakes "couldn't be higher." [LAT]
• Oprah's ratings are down. And Barack Obama is to blame, apparently. [AP]
• Ratings are down for Project Runway, too. Barack is not to blame. [WWD]
• According to a poll of newspaper publishers, 51 percent think they can successfully get their readers to pay for content online. Optimistic! [PC]
• As if newspapers and magazines don't have enough to worry about these days, a new survey finds that the percentage of people who think journalists are increasingly "inaccurate and biased" is on the rise. [AP]

Bloomberg LP has entered the "bidding war," of a sort, for BusinessWeek magazine. Suck it, Bruce Wasserstein.

• A long list of media luminaries and politicians, including President Obama and former president Clinton, turned out for this afternoon for a memorial service at Avery Fisher Hall in honor of Walter Cronkite. [WP, NYT, LAT]
• Stephen Farrell, a New York Times reporter taken hostage by militants in Afghanistan, was freed early this morning following a raid by British commandos; his Afghan interpreter, however, was killed. [NYT, E&P]
• The McKinsey consultants who have been reviewing operations at Condé Nast are finishing up their work and will be submitting their findings shortly. So what changes are in store for the magazine conglomerate? No one knows for sure, but further budget cuts and a closure or two are entirely likely. [NYO]
• McGraw-Hill, the parent company of BusinessWeek, reports that 93 different buyers have expressed an interest in acquiring the struggling magazine. [BN]

In your world-beating Wednesday media column: Vibe's former editor moves up(?) in the world, people amazingly still want to buy the Sun-Times and BusinessWeek, the college newspaper marches on towards death, and media elites marry.

• Last night's long-delayed premiere of the sixth season of Project Runway—on Lifetime, not Bravo—earned the show its highest ratings ever. [NYT, THR]
• Breathe easy: Anna Wintour's travel itinerary for the fall fashion shows in London, Paris and Milan will not be affected by the recent round of budget cuts at Condé Nast. She'll be staying at the Ritz in Paris, as usual. [NYP]
• The cuts have claimed Condé's supply of coffee stirrers, however. [P6]
• Another member of the Sulzberger clan is joining the New York Times. [NYO]
• News Corp. has been meeting with newspaper publishers to discuss forming some sort of "consortium" to charge people for access to news online. [LAT]
• News Corp. is also in talks to sell its Dow Jones stock market index. [NYT]
• Harvey and Bob Weinstein have a lot riding on the success of Quentin Tarantino's Inglourious Basterds. How is the movie expected to perform at the box office this weekend? Not too bad, per early estimates. [THR]

• Don Hewitt, the man who invented 60 Minutes, is dead at 86. [CBS, NYT]
• Those McKinsey consultants at Condé Nast have commenced their work. The first order of business: a review of Vogue and Condé Nast Traveler. [NYO]
• Related: Anna Wintour is "said to have told" Condé boss Si Newhouse that "she would welcome McKinsey to her offices." So welcome, guys! [WWD]
• Nine companies are said to be eyeing BusinessWeek, the struggling title owned by McGraw-Hill. The front-runner, according to the Post's Keith Kelly: financier Bruce Wasserstein, who also owns New York magazine. [NYP]
• Is Fox News going to fire Glenn Beck given all his insane comments and all the advertisers who have since abandoned the show? Alas, no. [DailyFinance]

In your sweaty Wednesday media column: Bruce Wasserstein winning a dubious race, sports columnists are being eaten by Twitter, a Hunter S. Thompson story, and more!

• Controversial right-wing columnist Robert Novak is dead at 78. [NYT]
• Sunday's hyped-up premiere of Mad Men attracted lots more viewers, as expected. Some 2.8 million people tuned in, up 33% from last year. [Reuters]
• Struggling studio MGM has dumped its CEO and hired a new one. [WSJ]
• Is Sam Zell going to walk away from Tribune? That's the rumor. [NYP]
• The president will speak at next month's Walter Cronkite memorial. [NYT]
• Steven Spielberg's new movie studio now has $825 million in the bank. The company says it plans to make 21 movies over the next four years. [WSJ]
• It looks like MySpace is buying the site iLike for "around $20 million." [DB]
• Newsday is under fire after rejecting an ad by the Tennis Channel that happened to be critical of the newspaper's parent company, Cablevision. [NYT]
• Irony alert: BusinessWeek, the struggling business mag desperately seeking a buyer, just launched a new website called "The Case for Optimism." [BW]

• NBC is pulling out all the stops to promote Jay Leno's new show. Don't believe it? Try this out for size: "In early September, NBC will even adopt a portion of Interstate 10 in California to reiterate Mr. Leno's time slot." [NYT]
• Notwithstanding the Leno blitz, NBC is still looking to cut its budget. [NYT]
• No one cares about CNBC these days, in case you haven't noticed. [Slate]
• More on troubles at Condé Nast (revenues may fall by as much as $350 million this year), and the recent round of receptionist-purging. [NYP, NYO]
• The lobbyist scandal goes on. A couple of days after it was revealed that MSNBC's Richard Wolffe is now working for a lobbying firm comes the news that CNN's Bill Schneider has signed up with a D.C. think tank. [HuffPo]
• Related: Wolffe has another Obama-related book in the works. [TNR]
• Experts say the prognosis for BusinessWeek is not good. [DailyFinance]
• As you might expect, the mood has been very upbeat at CurrentTV today now that Laura Ling and Euna Lee have returned from North Korea. [NYT]

In your sizzling Tuesday media column: the future of the media is paid, Newsweek fights the power in Iran, another mag mogul kicks BusinessWeek's tires (made of paper), and Dan Rather's madder'n a lake trout with fiery testicles, at CBS.

• Keith Olbermann took Times reporter Brian Stelter to task last night for reporting that News Corp. and GE had worked out a deal to tone down the rhetoric between MSNBC and Fox News. But he didn't disagree with everything Stelter reported. Conveniently, only the bad stuff about him was wrong. [NYM]
• More bad news for Olbermann: MSNBC now admits it made a mistake by not disclosing that Countdown fixture Richard Wolffe is a paid lobbyist. Naturally, Olbermann had absolutely no idea about any of this. [Politico, Salon]
• Condé Nast is shedding more staff. This time around it appears the media giant's receptionists will be paying the ultimate price. [Gawker, NYM]
• Reps for Bruce Wasserstein met with BusinessWeek execs yesterday to discuss a bid for the magazine. Joe Mansueto, the founder of Morningstar and owner of Fast Company, may be a potential bidder as well. [BW]

In your finally Friday media column: The NYT looks ethically inconsistent and its management is mush-mouthed, Bruce Wasserstein contemplates buying BusinessWeek, and Fleet Street dies, unnoticed.

• BusinessWeek's Jon Fine reports that New York owner Bruce Wasserstein may be in the running to break out a dollar bill and buy BusinessWeek. [BW]
• ESPN banned New York Post employees from appearing on the network yesterday after the paper ran (blurry) pics of a nude Erin Andrews. [AP]
• Will will happen with McKinsey consultants now infiltrating Condé Nast? How should you behave if you work there? Some answers and tips. [NYM, Gawker]
• Martha Stewart loves Twitter, doesn't particularly care for Facebook. [TDB]
• Kate Major, the Jon Gosselin-loving, publicity-seeking reporter for publicity-seeking Star magazine, has resigned from the junky tabloid. [Star]
• Ad revenue fell precipitously, but the New York Times Co. reported second-quarter profits of $39.1 million, up from $21.1 million a year ago. [NYT]
• Related: Is the Times Co. planning to hang on to the Boston Globe? [E&P]
• America's most trusted newscaster? That would be Jon Stewart. [Time]

• McGraw-Hill, which announced recently that it's looking to get rid of BusinessWeek, has now announced plans to get rid of 550 employees. [WSJ]
• Jim Spanfeller, the president and CEO of Forbes.com, either decided to leave the company or was forced out, depending on who you talk to. [DF, NYT]
• As expected, the new Harry Potter movie raked it in yesterday. [THR]
• Donald Trump's long-running libel lawsuit against author (and New York Times business editor) Timothy O'Brien has been dismissed by a judge. [NYP]

McGraw-Hill is currently trying to sell off BusinessWeek, but they'll be lucky to make a buck on the deal. Worse: today the company announced it has laid off 550 people.

• The New York Times Co. is selling its classical radio station WQXR to WNYC Radio and Univision as part of a "complex deal." One thing that isn't complex: The sale will pump a much-needed $45 million into the paper's coffers. [NYT]
• Is Rupert Murdoch planning to buy the Daily News from Mort Zuckerman? That's what some are suggesting, although Mort is denying it. [DailyFinance]
• McGraw-Hill shouldn't expect to make much from the sale of BusinessWeek. In fact, the company may be forced to give the magazine away. [FT]
• Neil Patrick Harris has signed on to host this year's Emmy Awards. [NYDN]
• Russell Brand will be the host of the MTV Video Music Awards. [Vulture]

BusinessWeek is for sale! How much do we hear for this, the granddaddy of all business magazines? Do we hear...$1? Anyone?