branding

Taser Company Wants To Move Past the Negativity

Jeff Neumann · 09/07/11 06:25AM

Taser International, producer of the greatest non-lethal law enforcement tool known to man, is rapidly expanding its empire to include a new video surveillance system called Axon that records response calls by law enforcement. This should help with court cases when cops are unfairly accused of brutality. But you know what's totally unfair? All of these negative, sensational stories about tasers. This constant negativity is overshadowing the great contributions that tasers have made to society over the years. According to Taser International CEO Rick Smith, who spoke with Fortune about the company's rebranding efforts, stories about taser-related deaths and such are totally unfair:

HuffPo Hires Actual Child as Editor

Hamilton Nolan · 08/03/11 02:03PM

In your mild Wednesday media column: HuffPo is coming for your teenagers, AOL's iPad magazine looms, Meredith Vieira is not an insane morning person, media redesigns of the moment, and journalists are good at everything.

Women Actually Hate the Color Pink

Hamilton Nolan · 07/27/11 09:10AM

Do you find the color pink to be threatening? If so, you're probably a woman. (Not a man.) And who's hurt by your irrational hatred of pink? Your very own healthy breasts. Get it together, ladies.

Twitter Was Almost Named Jitter

Ryan Tate · 07/19/11 03:29PM

Before it was "Twitter" or even "twttr," America's favorite microblogging service had two other, absolutely terrible names. Crackhead names.

How Many Changes Can You Spot on the New Jack Daniel's Label?

Seth Abramovitch · 06/03/11 02:05AM

This one goes out to the expert lushes among you. (So everyone.) For generations, the text on the Jack Daniel's label was the closest many college freshmen ever got to cracking open a book. But the company has decided to revamp their product's look, with a "refinement" that retains the black-on-white aesthetic, while dispensing with many of the quirky stats, boasts and sayings that made it look so cluttered. How many are now missing? And what's there now that wasn't before? Bonus points if you play this drunk.

No, Michelle Obama Is Not Killing Cap'n Crunch

Hamilton Nolan · 03/10/11 10:20AM

Whether you're a child, an adult desperately trying to cling to the bygone symbols of childhood, or simply have a poorly developed palate, the fact is, you love Cap'n Crunch™ brand breakfast cereal, despite all of the good reasons not too. Well, good news, corn syrup fetishists: contrary to published reports, your beloved cartoon-clad corn byproduct nuggets are not disappearing.

Wikileaks Launches Official Merchandise Line

Adrian Chen · 02/23/11 11:09PM

How have you lived this long without an official Wikileaks umbrella? The secret-sharing website has unveiled its official merch line through German apparel company Spreadshirt, complete with about a dozen different designs of T-shirts, messenger bags, pins, etc.—many emblazoned with Wikileaks founder and accused rapist Julian Assange's face. T-shirts start at the rather steep price of $17.99. It won't be long now before Assange follows Justin Bieber and launches his own nail polish line. (Click to enlarge)

From HuffPo to Glenn Beck With One Mighty Excuse

Hamilton Nolan · 01/06/11 09:25AM

Betsy Morgan, the former CEO of The Huffington Post, has taken a job running Glenn Beck's website. Hmm. Isn't there something troubling about leaping from one ideological organization to an opposite one so quickly? Morgan has a compelling explanation.

Starbucks' New Logo: No Coffee Whatsoever

Hamilton Nolan · 01/05/11 02:15PM

Starbucks has a new logo—now with 100% mermaid-thingy! Or, as they put it, they've "evolved the siren." This vagueness just makes them appear more sinister. Starbucks CEO Howard Schultz's own creepy, sinister explanation of this murky symbolism is here.

Hiding Liquor in Purse Now Fashionable

Hamilton Nolan · 12/27/10 12:21PM

The new must-have "ultimate accessory," for ladies: fruity booze, disguised as perfume. "Our point is not drink a lot to be glamorous - it's drink responsibly and in moderation and just be glamorous over all." Ohh, okay. [NYT]