Dave Winer, king of the (totally mainstream and not inbred) world of Internet news feeds, is known for his font of wisdom, the personal blog Scripting News. But sometimes, in doling out his advice, the inventor of RSS Flavor #3 forgets that not everyone spends the whole day resting on their laurels:

Special Valleywag Weekend Updates on the Web 2.O'Reilly shitstorm:

What's happened since Tim O'Reilly's lawyers attacked Tom Raftery like a rabid shark attacking a kitten? (In other words, sent him a cease-and-desist against holding any "Web 2.0" conferences because O'Reilly's trademarking that name?) THESE THINGS HAPPENED:

As the Register's Andrew Orlowski flies back to England, it's time to check up on the other trolls of tech — the real journalists, fake journalists, and — ugh — bloggers.

Tech publisher Tim O'Reilly's lawyers C&D'd an Irish non-profit two weeks before its "Web 2.0 half-day conference" for violating a pending trademark. Sure, Tim O'Reilly (pictured and also happy to see you) may have every right to register the mark "Web 2.0" for the use of conferences — he did popularize the phrase, and he has been running Web 2.0 Conferences for two years. But dudes, if there's anything to learn from Sensei Cory Doctorow, it's that reality doesn't apply to the blogosphere. Thus:

Great weekend ahead, and I'm not just saying that 'cause Valleywag takes a half-day tomorrow. Here — meet someone important by Memorial Day and pump 'em for info.

• Animal Magazine editors sneak into Apple's 24-hour store without waiting in line. Then they pull the classy move of setting its website as the test computers' home page. They also confirm that the SNL staff shouldn't head out without makeup. [Animal Magazine via Blogebrity]

Kazaa maker Sharman Networks — the file-sharing company that once had the balls to sue the record industry for copyright infringement while they were doing the same to Sharman — sued P2PNet for libel last week.

A job-hunting reader stumbled across this blurb while browsing Vault.com's career search literature. The screenshot above comes from a resume-writing guide written in 2003, just around when A-list blogger Anil Dash got his VP job at Six Apart.

• San Francisco PR firm Bite interviews the San Jose Mercury News senior web editor about the Merc's new media offerings. Sez the editor about the popularity of the Merc's American Idol blog, "Compelling content still rules the day." And by "compelling content," he means "celebrity trash." (Gawker Media heartily agrees.) [Bitemarks]

Just like TechCrunch addiction and Pastel Yellow Fever, social bookmark icon pollution is everybody's problem in this Web 2.0 world. In the form of long chains of social bookmark links on every post — "Digg this! Del.icio.us this! Reddit this!" — it has claimed so many bloggers as its victims:

Today Valleywag slogs through Techmeme so you don't have to, to cover the chatter about Google's video ads. The official story: Google's adding click-to-play video ads to its AdWords program (on host sites, not google.com). The takes: It's either doomed, perfect, or the first step toward AdWords TV.

Metafilter magnate Matt Haughey proves his utter geekiness in this video parody of Star Wars Kid (which is totally just an attempt to get Yahoo's Andy Baio to start another iPod donation fund). It's not the act itself that shows how far gone the forum founder is — it's Haughey's obsessive attention to detail:

• TechCrunch blog mogul Michael Arrington (pictured here waving some shock) smirks at pundit Richard MacManus, who decided that Web 2.0 is undead resurrected: "While I enjoy watching Richard struggle with his inner self, and trying to find security in his beliefs, I think I'll carry on as I have - mostly ignoring the debate and focusing on the companies that are defining the new web." Snap. [CrunchNotes]

LiveJournal drama! Like, OMG, we haven't heard of that before. But seriously, this time it's between the blog hosting site's abuse team and some of California's militant breastfeeding advocates.

Keeping the usual gang of Gillmors straight takes a full team of analysts, what with Marc Canter in the mix. So thank the Valley gods that a journalist charted them out for Valleywag.

Weblogs, Inc. bloggers, this is just a reminder in case you didn't get Engadget editor Ryan Block's memo yesterday. You know, regarding that Engadget vs. Gear Live "please amend your video" incident. An employee was kind enough to pass this on:

The Weber Shandwick takeover of Valleywag continues with WS legal practice guru Lucas Mast's report on this week's Third Thursday. In this edition of the PR and marketing talk series, PR blogger Jeremy Pepper MC'd a panel of corporate-blogging masters. If you're feeling cynical this morning, just read Lucas's three bullets and be done with it. We'll see if our boy Lucas can learn to stop paying attention to the actual talks and give us the nitty gritty, like whether someone got Steve Rubel drunk. In the meantime, Mr. Bright and Sunny pimps Third Thursday.

AOL gizmo blog Engadget ain't no small-town outlet, and managing editor Ryan Block don't wanna share his subjects. That's why, when Block and crew walk into an in-conference press event with Microsoft XBox exec Peter Moore (five minutes late) and see other bloggers (including tech heavyweight Chris Pirillo), Block mumbles, "Oh, this isn't an exclusive." You can hear him five minutes into this video on tech blog Gear Live.

Everyone loves a pile-on. And when up-and-coming media mogul Michael Arrington posted a screencap — one little screencap! — complimenting a fan redesign of TechCrunch, his paid designer, Rachel Cunliffe, resigned in disgust. And then everyone hated on Michael.