Open a month if that, Thai Town's Auto Insurance (Hollywood at Western) is experiencing the same branding challenge faced former tenant Thai Town Express; namely, how to explain the gigantic, archaic, filthy hot dog parked on the roof's apex. In an unfortunate but altogether unsurprising move, Thai Town Express in turn left its own namesake attached to the façade upon departure, further thickening the soup of confusion. (Take that, new guy.)

Real estate developer/reality television impresario/purveyor of high-quality mail-order meats Donald Trump has added yet another line of business to his relentlessly expanding, conspicuously branded empire, today announcing a partnership with retail monolith Staples to produce Trump Office™, the greatest line of luxury—yet tantalizingly affordable —executive seating this world has ever known.