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Open a month if that, Thai Town's Auto Insurance (Hollywood at Western) is experiencing the same branding challenge faced former tenant Thai Town Express; namely, how to explain the gigantic, archaic, filthy hot dog parked on the roof's apex. In an unfortunate but altogether unsurprising move, Thai Town Express in turn left its own namesake attached to the façade upon departure, further thickening the soup of confusion. (Take that, new guy.)

Never fear, Auto Insurance: We donned our brainstorming caps this afternoon. Our top three online branding recommendations follow.

Online Branding Recommendations For Auto Insurance Purveyor, Hollywood And Western:
 (Register domain of choice immediately; brand storefront accordingly, consider local radio buys)

1) http://www.yourguessisasgoodasours.com
2) http://www.weweretoldthefilthycubedthingsareonions.com
3) http://www.insureyourcarandthinkaboutpanangforsomereason.com

Below: Thai Town Express, October 2005

This image was lost some time after publication.