advertising
Einstein Would Have Been a Great Ad Guy, Says Ad Guy
Hamilton Nolan · 06/11/12 10:30AMI don't know about you, but when I think "People who made the wrong career choice," I think "Albert Einstein." Talk about wasting your smarts! Instead of writing papers on math things that the average consumer doesn't even understand, he could have been writing slogans, for Kit Kats™. Missed opportunities.
Behold the London Olympics' Creepy 'Brand Exclusion Zone'
Adrian Chen · 05/24/12 05:34PMA Night At the 2012 Clio Awards On Mushrooms
Emma Carmichael · 05/20/12 03:10PMAt about 7:30 p.m. on Tuesday night, while standing in the Roosevelt Rotunda at the American Museum of Natural History on 81st Street and Central Park West, my friend Sam and I stuff an eighth of psychedelic mushrooms into egg rolls and eat them. It is time for the 2012 Clio Awards, the advertising world's version of the Oscars.
American Apparel's Hottest New Accessory: Farmers
Louis Peitzman · 05/20/12 12:22PMDo You Want Ads on TV, or Ads in TV?
Hamilton Nolan · 05/17/12 03:05PMCreative Destruction: How Advertising Is Swallowing the Creative Class
Hamilton Nolan · 05/08/12 03:15PM'Pepsi... Creates Culture and Embraces Individuality'
Hamilton Nolan · 05/07/12 12:54PM'Bespoke' Is the Latest Word to Be Ruined by Advertising
Hamilton Nolan · 05/04/12 01:18PM"Artisan." Remember the word "artisan?" Perfectly valid word. Described an actual type of thing. Until the ad world got ahold of it, put it on the street, and pimped it out until every last chemical food concoction assembled by robots out of petroleum byproducts was marketed as "artisan." Totally killed the word. "Bespoke?" You're next.
Kermit the Frog Defies German Law
Caity Weaver · 04/25/12 06:51PMThe New 'Discover America' Ad Targets Foreign Skydiving Falconers
Hamilton Nolan · 04/24/12 10:34AMNo One Can Correctly Google Any More, Basically
Ryan Tate · 04/16/12 02:02PMGoogle has been placing more and more crap around search results, which is very annoying, but it turns out this crapification may work out quite well for the giant internet company. That's reportedly because people can't really tell anymore what's a Google advertisement and what's a Google search result, turning the simple act of internet searching into a confusing profitable mess.
Kids These Days Refuse to Sit Still and Watch Ads
Hamilton Nolan · 04/09/12 08:37AMFor millennia, media that comes on screens has operated on a very simple premise: they show you entertaining things like Three's Company for free, and in return, you sit there and watch the ads. Very simple. And guess who is now fucking up this wondrous model of passive infotainment? That's right: kids these days.
What Google's Creepy Cyborg Glasses Will Probably Be Like: Ad-Heavy
Max Read · 04/05/12 10:40AMThe "Google Glasses" video that swept the web yesterday — a point-of-view shot featuring all of the helpful little maps, messages and answers that Google Glasses will theoretically provide for you one day — was ridiculous for a couple reasons: one, who takes the 6 train one stop from 23rd Street to Union Square?? And two, if this is Google — where are the ads? Luckily, RebelliousPixels' Jonathan McIntosh remixed the video to provide a more realistic idea of what Google Glasses will be like. Annoying. [via The Atlantic]
Listen to the Hilariously Crazy Quaker Oats Voicemail Jingle That's Burning Up Madison Avenue
Max Read · 04/05/12 10:03AMA tipster forwarded us this voicemail with the note: "This has been going around quite a few agencies. Basically, this woman from Ohio leaves a voicemail for a crazy pitch for Chewy Granola bars. Listen to the voicemail when you have a sec!" We couldn't put it better ourselves. Qua qua qua Quaker Chewies/Are are are so delicious/Qua qua qua Quaker Chewies/Come on now, let's go get some.
Counter-Counterpoint: ...Says the Guy Who Got the Fuck Out of the Advertising Industry
Hamilton Nolan · 03/26/12 03:30PMAh, Drew. A list of famous writers and artists who once worked in the advertising industry is not an argument in favor of the advertising industry. It's an argument in favor of getting the fuck out of the advertising industry. We recognize Salman Rushdie's name because he did not stay in the advertising industry. We can all take this as a lesson.
Counterpoint: What the Fuck Makes You Too Good For Advertising?
Drew Magary · 03/26/12 02:27PMDo Not Go Into Advertising
Hamilton Nolan · 03/26/12 10:45AMAdvertising is the industry that people who were not lucky enough to get actual "creative" jobs end up in. These people—creative people whose artistic or literary dreams did not work out, often due to economic forces far beyond their control—find themselves in a position in which they are obliged to use their creative talents for purely commercial ends. Selling soap, so to speak. This causes quite a bit of cognitive dissonance. These people therefore expend quite a bit of time and effort justifying the position they find themselves in, in life. (As do we all!) Having justified their position to themselves, they seek to bolster their justification by attracting others like themselves into their same field. The more creative artists who do advertising for a living, the more of a real, justifiable, creative career it must be. They therefore use their considerable creative talents to sell the field of advertising itself, to their peers.
Nascar Welcomes You, Hispanic People
Hamilton Nolan · 03/20/12 11:11AM'The Choice of a New Generation' Is Now Malt-O-Meal
Hamilton Nolan · 03/12/12 08:30AMHeady development from the cutthroat world of slogan trademarking: Pepsi is officially not "The Choice of a New Generation" any more. Pepsi Co. poured countless millions into promoting the slogan, but stopped using it 20 years ago. Now, Ad Age reports that it has been scooped up by Malt-O-Meal! Which is called "MOM Brands" now, apparently. Don't act like yall don't eat that cheap-ass Malt-O-Meal cereal and shit! Shout out to Malt-O-Meal! You cheap bastards.