advertising

Dove Lied to You: You're Not That Pretty After All

Maggie Lange · 05/21/13 02:43PM

In April, Dove Real Beauty campaign launched a saccharine video campaign that indicated that women have low self-confidence and downplay their own beauty. Strangers who described women they had just met to forensic sketch artists described "prettier" versions than the ones described by women talking about themselves. The video concludes: “You are more beautiful than you think.” But actually, it turns out, we have no idea what we really look like.

Nitasha Tiku · 05/09/13 04:50PM

BuzzFeed may have pulled the greatest semantic LOL the world has ever seen. It is now issuing badges to ad agencies to become "authorized" in making Buzzfeed-style sponsored content. The name of the academy? The Social Storytelling Creator Program. Its mascot: a cat.

This Suicide-Themed Hyundai Ad Is So Awful It Drove a Survivor to Tears

Adam Weinstein · 04/25/13 02:36PM

Hyundai just yanked this misfiring European commercial depicting a man trying to off himself with his car exhaust. But not before the gag traumatized a London woman who blogged in heart-rending prose about how her father had killed himself in similar fashion.

Detergent Brand Trying to Pull Off the Biggest Scam Since Bottled Water

Hamilton Nolan · 02/15/13 11:06AM

Are you the type of consumer who just waltzes into a store, carefree as you please, and picks up a jug of laundry detergent after a cursory glance at superficial factors like "price" and "it is laundry detergent?" I pity you. More specifically, I pity your clothes. And most importantly, I pity anyone who decides to run an ultraviolet detector over your clothes to see just how disgusting you really are.

Dispelling Common Vagina Myths

Hamilton Nolan · 01/07/13 03:40PM

Tampon manufacturer Kimberly-Clark has a new series of ads out in which veterans of periods (gals) explain all the wacky vagina myths they once believed. (These myths, they say, are untrue, though we cannot confirm this independently.) You may be shocked to learn that some of your most cherished opinions about your body are, in fact, as mythical as "Amelia Earhart" or "Sojourner Truth."

Millennials (The Sellout Generation) Love Advertising

Hamilton Nolan · 12/05/12 01:11PM

The up-and-coming young "Millennial" generation, comprised of a bunch of soup-slurping microbloggers who mistakenly believe that they are creating rather than following trends, is ready to accept it distinction as the biggest bunch of sellouts coolest generation that history has yet produced. They have an inherent ability—born, perhaps, of a sensitive attunement to the standards of truth and beauty which no machine can replicate—to tell you exactly what is cool, about an advertisement.

As If Adults Haven't Been Eating Lucky Charms This Whole Time

Hamilton Nolan · 11/30/12 10:38AM

So, says here that Lucky Charms' new advertisement is targeting not children, but "adults who as kids grew up with Lucky the Leprechaun and are apparently running back to him in search of some feel-good nostalgia." I guess the General Mills™ corporation just likes throwing away money these days, because all of the adults I know have been eating Lucky Charms this whole time.

Online Casino Advertising Is About to Be America's Best Growth Industry

Hamilton Nolan · 10/29/12 10:05AM

If you're a poor desperate person looking for a road to economic salvation, you need to stop dreaming about hitting a jackpot on the internet casino, and start looking for a job at an ad agency that helps convince other suckers to blow their money at internet casinos. Advertising for those fuckers is gonna be big.

Public Service Announcements Are Advertising's Amateur Hour

Drew Magary · 10/22/12 01:05PM

Here's an ad created by DDB New York for WaterIsLife, a nonprofit organization dedicated to providing clean drinking water to people in developing countries. The ad features a bunch of poor Haitian people reading a bunch of #FirstWorldProblems tweets out loud: "I hate when my phone charger won't reach my bed," "I hate it when I tell them no pickles, and they still give me pickles," etc. The message of the spot is clear: You're an asshole for whining about your problems when you have clean drinking water. Now here is why this spot is fucking terrible: