advertising

Hamilton Nolan · 06/05/14 08:21AM

"What Peretti doesn't know about the 1960s creative advertising revolution would crash BuzzFeed's servers. Their lazy, base, uncreative listicle advertising has nothing to do with the Mad Men era." Copyranter profanely critiques his former employer's native advertising.

Hamilton Nolan · 05/22/14 09:10AM

Time Inc. has begun selling ads on the cover of its magazines, "two weeks before Time Inc. begins trading on the New York Stock Exchange as a public company." The technical term for this is "desperation."

$35 Billion Merger Fails Because Everyone in Charge Is a Baby

Hamilton Nolan · 05/09/14 09:07AM

Last summer, two enormous advertising companies, Omnicom and Publicis, announced that they'd be merging to form the world's most enormous advertising company. Yesterday, they announced the deal is off. Why? Because these companies are essentially kindergarteners.

Hamilton Nolan · 04/24/14 09:38AM

To counteract America's waning love for frozen food, Stouffer's is launching new ads with the theme, "Made for you to love." In one, "two brothers who have been tussling reach a truce brought about by lasagna."

Awful New Technology Beams TV Ads Onto Your Cell Phone

Hamilton Nolan · 04/22/14 09:06AM

At long last, advertisers are ready to "solve" the "problem" of you rudely ignoring the television ads that they spent so much effort crafting, by looking at your cell phone when the commercials come on.

Ford's Great Parody of Cadillac's Latest Rich-Asshole TV Ad

Adam Weinstein · 03/31/14 10:34AM

Cadillac unveiled its first electric car last month. Apparently afraid that power-lunchers might think they'd gone soft, they rolled out the World's Douchiest Ad to tout the vehicle. Now, Ford has released a video response to Cadillac. That response, basically, is: "Don't be a douche."

This Is a Headline About a Generic Brand Video

Jay Hathaway · 03/26/14 03:45PM

This is the introduction to an article about a spoof of the generic footage and buzzword-heavy messages contained in most advertising. It uses the conceit of parodying the parody in an attempt to make the reader curious enough to watch and share the video.

Anti-Drug PSAs Finally Burned Out

Hamilton Nolan · 03/24/14 11:42AM

It was clear many years ago that drugs have won the drug war. But what about the anti-drug commercials, those great cultural icons of our youth? Turns out that the smart money just gave up on that shit.

Corona Completely Gives Up on Being Cool

Hamilton Nolan · 03/10/14 08:34AM

Kids these days and their sophisticated, sellout millennial tastes—who knows what the hell they like? Not good old-fashioned beer brands such as Corona Light™, that is for sure. Corona Light™ has had it with trying to impress these kids!

You Hate Global Warming? Man, Chipotle, Like, Totally Agrees With You!

Adam Weinstein · 03/05/14 11:35AM

Do you, like, care about the environment? Yeah, cool, me too. And you eat organic, yeah? Right, right. But sometimes you just want a burrito, man, like, a big fat flour roll of stuff, and Chipotle's the place, yeah? Oh hey, did you see the news yesterday? Global warming may ruin their guacamole!

Hamilton Nolan · 02/24/14 11:36AM

The advertising slogan "Got Milk?" is being retired. The new milk advertising slogan: "Milk Life," which is supposed to "make that connection between milk and protein." Americans love protein, as well as milk-themed pornography, and the milk industry needs to evoke those unique selling propositions. Milk Life™.

How to Make a Hedge Fund Ad

Hamilton Nolan · 02/21/14 12:09PM

Hedge funds, sophisticated financial vehicles using strategies that can—whether the market is up or down—enrich hedge fund managers, are now allowed to advertise to the public. Problem: they suck at it. Can we help them?