This is the introduction to an article about a spoof of the generic footage and buzzword-heavy messages contained in most advertising. It uses the conceit of parodying the parody in an attempt to make the reader curious enough to watch and share the video.

These are some additional details about "This Is A Generic Brand Video": It's based on a McSweeney's piece by Kendra Eash, and uses stock video footage from Dissolve. The narrator sounds like Sam Elliott, but his name is Dallas McClain.

Here's a kicker intended to convey a level of cynicism toward advertising while knowingly winking at the fact that it drives the economy of the internet that we all enjoy and despise in equal measure.

[This is a hat tip to the site where the author first saw the video: Metafilter]