The Blind Blowing the Blind
Daniel Barnum-Swett · 05/03/10 10:45AMNo one realizes just how important something is until it's gone, whether the missing piece is money, love, health, vision, oral sex... anything, really.
No one realizes just how important something is until it's gone, whether the missing piece is money, love, health, vision, oral sex... anything, really.
Last week, 2.3 million people saw Nike's controversial Tiger Woods ad online. But 1.3 million of those views were for parodies. Of the ad's 11.2 million total online views, a full 5.7 million—51%—were for parodies. And Nike is loving it! They told YouTube's Biz Blog: "Imitation is the sincerest form of flattery. We love when people engage and participate in the storytelling. Any confident brand should be." [AdAge]
Contrary to what you might think, not every commercial for an alcoholic product features guys acting like jerks to each other in order to secure an extra sip of Budweiser. Some are interesting stories told well.