advertising
Is The Whole Online Coupon Business Sustainable?
Hamilton Nolan · 04/15/11 03:02PMGroupon clone LivingSocial just raised a terrifying $400 million in a funding round, half of which will go to the investors smart enough to get in early on this total knockoff coupon site. This comes just months after Groupon raised, like, a billion dollars in their own funding round. Is this even remotely sustainable?
McDonald's Pulls Obscene Ad Showing Children Nearly Holding Hands
Hamilton Nolan · 04/14/11 02:27PMThe 'Can You Hear Me Now?' Guy's Perpetual Catchphrase Prison
Hamilton Nolan · 04/13/11 11:06AMYou know exactly who Paul Marcarelli is, even though you don't know that you do. He's the "Can you hear me now?" guy. His be-spectacled face has graced dozens upon dozens of Verizon ads, which have bombarded you for nearly a decade of your life, whether you like it or not.
How Advertisers Market to Boys and Girls
Max Read · 04/10/11 03:48PMThe Achilles Effect, a blog about gender stereotypes and masculinity, took stock of the frequency with which certain words are used in commercials for "gendered" toys like Hot Wheels and Bratz by making Wordle word clouds. See if you can guess which cloud goes with which gender! (Hint: Boys hate friendship, fun and glitter.) [Achilles Effect via Boing Boing]
Pentagram Pizza Billboard Upsets Jesus Fans
Jeff Neumann · 04/07/11 05:28AMNew Zealand's Hell Pizza chain is known for its offensive gimmicks, and the restaurant's newest campaign is doing a good job of keeping the tradition alive. Billboards have been appearing to promote the chain's Hell Cross Buns with a pentagram on the pastry and the slogan, "For a limited time. A bit like Jesus."
'Best Poster Ad Ever' Just a Lady in a Bra
Hamilton Nolan · 04/06/11 08:24AMBlowjobs Remain a Popular Advertising Motif
Hamilton Nolan · 03/31/11 09:09AMWe need not venture far back into history to find ample examples of female-to-male oral sex being used as a trope in advertisements designed to promote various goods and services. What primeval appeal does this obscure act hold for worldwide consumers? Only the wizards in the uppermost reaches of the advertising industry know for sure. But there must be something to it, because they keep on pushing it into our faces, and we keep right on swallowing it. [Copyranter]
Jails Now Paying for Inmates by Advertising to Them
Brian Moylan · 03/28/11 04:15PMHair Club For Men Is a Biker Thing Now
Hamilton Nolan · 03/28/11 09:17AMHair Club for Men—now called simply "Hair Club" in order to communicate to ladies that yes, you ladies are welcome here too, come right in—has made a strategic decision to turn the vast resources of its sly marketing machine (which created "I'm Also a Client") on a new hairless demographic: bikers (the motorcycle kind). This probably makes sense somehow.
Jailvertisements Coming Soon to New York State
Max Read · 03/27/11 10:01PMNew York's Erie County Holding Center will be playing advertisements on a television screen in its holding cells, apparently in an effort to plug the hole created by upcoming budget cuts. Obviously, the HDTV won't be for ads only—it will also "publicize general information about parking, the jail's policies and more," according to Anthony Diina, the advertising whiz who came up with the idea. ("What do people want they are in the Holding Center?" Diina asks, intriguingly, before settling on the rather obvious answer, "They want to get out.") "It strikes me as inserting a commercial aspect into something when I don't feel there is any place for it," says former prosecutor James Auricchio, which is a sweet thing to say, but get real, James, do you even know what "monetizing" is? Talk about "captive eyeballs," I am right? And listen to this:
Is 'Neuromarketing' Real? Who Knows?
Hamilton Nolan · 03/25/11 01:54PMFacebook Starts Targeting Ads in Real-Time
Adrian Chen · 03/24/11 10:27AMFacebook already uses pretty much everything you put on your profile to direct ads at you. But they aren't targeted to your words at the very second you type them onto the Internet. But that could change with a new real-time ad targeting system, which Facebook is currently testing on about 1 percent of its users.
The Most Homophobic Ad of the Week (So Far)
Hamilton Nolan · 03/21/11 04:29PMMillions of Mommy Bloggers Are For Sale, Cheap
Hamilton Nolan · 03/15/11 10:38AMAcross America, millions upon millions of despondent mothers (3.9 million, specifically!) have started blogs to share their feelings of anomie, their existential despair at the trap that their lives have become, and cleaning tips. Many of them aspire to one day be used as a small cog in a vast corporate marketing machine. They work cheap!
American Apparel Hiring Adult Supervision for Dov Charney?
Hamilton Nolan · 02/25/11 09:19AMPorn 'n t-shirt purveyor American Apparel has been in serious financial trouble for months now. Its clearest path to rescue was to find an outside investor—but conventional wisdom said that that would only happen if crazy CEO Dov Charney gave up some control. Dov objected to that idea! But now he's apparently seen the light.
New Dr Pepper: Ten Bold Calories of Penis Flavor
Hamilton Nolan · 02/21/11 12:50PMGroupon Pulls Super Bowl Ads: What Else Will Go Wrong?
Hamilton Nolan · 02/11/11 11:28AMIncessant coupon-offering behemoth Groupon made a jokey Super Bowl ad about Tibet that didn't go over well with... well, anyone. (Yes, even though it was for charity, okay.) After a week of vague public anger about this relatively unimportant topic, the company is finally pulling the ads, reasoning—correctly—that the drama is not accomplishing the ostensible purpose of the ads, which is to help Groupon become a mighty, unavoidable middleman in the buying and selling of goods in America.