How much cash does Six Apart really need? Just as the blogging company takes more venture capital, its community site, LiveJournal, finally slides from ad-free to ad-friendly. Here's the history of one clause in LiveJournal's "Social Contract."

The Times reports today that despite the recent scandal surrounding the gossip column, issue 2 of the Page Six magazine looms over our otherwise peaceful horizon. The first issue's editor, alleged extortionist Jared Paul Stern, won't be on board (shock), but otherwise we can look forward to another issue of the same glossy reporting. Naturally, advertising in the magazine has its benefits:

• The New York Press names Adario Strange as new EIC. Strange is best known as the second editor of The Source and his recent documentary The NYU Suicides, which is a lot like the Press because, uh... No matter. Welcome to media life support, Adario!
• A $250 power meal at the Waldorf means looking at a lot of fancy ladies — all of whom would crush you in a second if you came near their lofty perches. [Almost Literary]
• Any readers at the University of Oregon? Want to tell us what it was like to hear Times mag contributing writer Benoit Denizet-Lewis talk about sexy stuff? [UO]
• Bad news: Mariah Carey does not own any part of Mariah Winery. If their sauce sucks, they'll have to find someone else to blame. [WineFetch]
• Donny Deutsch corrupt? No. [AdAge]
• Meryl Streep thinks it's hard to be Lindsay Lohan, mostly because Streep just can't stay up that late. [BH]
• Katie Holmes puts on her fake belly all wrong. [Blogger]
• Head Stroke Julian Casablancas lost his diary. We doubt it's occurred to him to maybe look on LiveJournal. [The Strokes]

The synergistic folks over at Chevrolet are running an online contest with the Apprentice in which users can create their own Chevy Tahoe commercial. (Why, exactly, you'd want to do something like this is beyond us.) We doubt the above will win any prizes, but someone submitted a priceless advertisement directed towards George Clooney: Make Ocean's 17 or whatever the fuck.

From a fullpage ad for Junior, Macaulay Culkin's new autobiographical novel, in Friday's Times:

Fresh off that dinosaur-head campaign, Microsoft nearly nails it with the new "People Ready" campaign. But something's missing...can't quite place it...

Wait, something was wrong with the old one, "Happiness in a Little Ziplock Baggie"?

We wish you could, too, you hacky copywriters. We really do.

Ask and ye shall receive, not that it'll do any good: At right, bitch-smacking restaurateur Nello Balan's full-page ad that ran in the Saturday Post (click to enlarge, marvel). Alas, the puppydog picture and faux-gothic font do little to help explain what Balan snorted before having this "note" published. Though from a scientific standpoint, it certainly is enlightening to see a concrete, media-oriented manifestation of psychosis. In which case, you can walk those dogs and crane your Ophidian neck all you want, Nello — we love to watch a man document his own deterioration.

A few frightened readers have informed us that restaurateur Nello Ballan took out a cryptic full-page ad in Saturday's Post, which reportedly read something like the following:

No foreskins need apply.

Truth is, for all the talk of instant news and reader-generated news and blogs and podcast and streaking video and all of that, the thing on the internet that's really doing the most to kill newspapers is Craigslist. Sure, readership might be disappearing at the same slow trickle it's been disappearing for years — and sure that's a problem — but the bigger problem is the much faster disappearance of classifieds revenue as people selling used cars and people selling real estate and, especially, people who need to fill jobs, move their listings online. As an article in the business section of today's Times notes, The San Jose Mercury News, for example, in 2000 saw $118 million job-listings revenue; last year that number was $18 million.

• More subpoenas for the Times and Judy Miller, this time from Scooter Libby. Fun! [NYT]
• Times reporters win $25k Harvard prize for domestic-spying story. But, of course, the Bushies already knew that. [E&P]
• Newspapers are not, in fact, dying. Apparently it only seems that way. [WSJ]
• Advertisers hate men. [Medialife]

Mike for Monarch: The TV Campaign [Politicker/NYO]

Roving reporter Bucky Turco — who else? — provides us with photographic evidence not just that there are freebie Posts today but also of the ad on those freeibie Posts. And, frankly, we're shocked shocked that rightwing Rupe would print such a thing:

Howard Stern On Demand

• People magazine shoots to number one on AdWeek's hot list, proving that the fat-beach-mommy demographic is lucrative as ever. [NYP]
• Slate tries to figure out why American Media titles are doing so poorly and discovers, surprisingly, it's not all Bonnie Fuller's fault. Kind of. [Slate]
• After a record-breaking follow-up issue, Men's Vogue may prove that metroxsexual magazines do work in the Midwest. [WWD]
• New York City ad industry probe shows that executives are doing a horrible job at hiring minorities. The Wassupp!!! guys set the bar way too high, apparently. [AdAge]

Copyranter Mark Duffy, arguably the angriest living boy in New York, happened across insufferable adman Donny Deutsch's new column in Jason Binn's equally insufferable Gotham magazine. Deutsch, Binn, Gotham: They're all things we do our best to avoid, and so we owe great thanks to 'Ranter Duffy, who took a good luck at Deutsch's first effort — it's called, theoretically cleverly, "Deutsch Mark" — and crunched the numbers that remind us why we engage in that avoidance:

New York toys with the brand-new Davie-Brown Index, which is designed to rate a celebrity's worth as a marketing tool (think of it as an updated Q rating). Denizens of Famousville are quantified by a survey of 1.5 million Americans, who scored celebs on all sorts of endorsement-worthy attributes. And what did we learn?

We've seen gay porn with less man-on-man action.