Americans Love Cheez; But Are They Ready for Cheese? 35.74K Hamilton Nolan 01/18/12 11:49AM Filed to: Marketing Marketing Food Advertising Kraft Usa The Future Cheese cheez Tweetg Fb Americans love cheez. Cheez has made Kraft the most powerful cheez corporation on earth. Now, the company is making a $50 million advertising gamble that it can get Americans to try something new: cheese.Crazy enough to work?[NYT]