Google CEO Eric Schmidt once famously proclaimed that today's kids might all need to change their names to escape their embarrassing Internet trail. What about tech CEOs? A new book reveals Schmidt tried, and failed, to scrub his own Google results.

From In the Plex by Steven Levy:

One day Denise Griffin got a call from Eric Schmidt's assistant. "There's this information about Eric in the indexes," she told Griffin. "And we want it out." In Griffin's recollection, it dealt with donor information from a political campaign, exactly the type of public information that Google dedicated itself to making accessible. Griffin explained that it wasn't Google policy to take things like that out of the index just because people didn't want it there. After she hung up the phone, she freaked out. Doesn't Eric know that we don't do that?

She called her boss, Sheryl Sandberg, and they had several conversations before they finally trudged up to Eric's office and told him it wasn't Google's job-nor should it be-to filter his personal information.

Poor Eric Schmidt! Here's what the CEO of an internet search company once said about this type of thing: "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place."

If you don't know who that CEO was, Google it. He probably shouldn't have said it in the first place.

[via Search Engine Land; Image via Getty]