As soon as New York magazine owner Bruce Wasserstein died last week, speculation about the magazine's future began. Would the Wasserstein family really want to hang on to a money-losing prestige title? Yes, apparently.

Anup Bagaria, CEO of the company that publishes the magazine, sent out a memo yesterday saying the family trust is keeping it.

"Given the speculation on the future of New York Media, I'd like to make clear that there will be no change in ownership...The company will continue to be controlled by a Wasserstein family trust"

So! Assuming that's not some incredibly shady PR tactic to throw off the press, the important thing now is to urge Wasserstein's two most journalism-inclined kids, Pamela and Ben to brashly stride into a management role, issuing bold orders and making wholesale changes in their quest to become the new King and Queen of New York Media. Young would-be media barons are the type of thing that...give us material. Try it, Wassersteins!