Harry Potter's PR Strategy: Charm The Kids
Are the young Harry Potter actors not the best? They are, because they're not ridiculous celebrity assholes, instead choosing acting in Broadway shows, going to Ivy League schools, and throwing down the charm offensive on young 12-year-old reporters. Seriously:
New York's Jada Yuan reported seeing the following interaction at Friday's NYC premiere of the new Harry Potter movie. Harry Potter (muggle name: Daniel Radcliffe) was doing red carpet interviews, charming people along the way. A gaggle of reporters gets in his face. One of them is an 11 year-old cutie from Scholastic.
Radcliffe (to other reporters): "One moment, one moment. I will come back to you. [Locks eyes with Scholastic News girl] Hello!"
Girl: "Hey. I'm Danielle from Scholastic News."
Radcliffe: "Hello, Danielle! Pleasure to meet you."
Danielle: "This is an HONOR to interview you."
Radcliffe: "Oh, thank you. You're very sweet. Thank you."
Danielle: "I've seen the first and second movies and read the first and second book and they are SO good. Especially the movies. I loved them, the movies!"
Radcliffe: "Thank you very much. You're very, very kind. They get even better than that, though, so when you get time or when your parents think you're old enough, you must watch the rest. They're very cool."
And then:
Other reporter: "Daniel, how…"
Radcliffe: "One moment, one moment."
Other reporter: "They told us to group together."
Radcliffe: "It will happen. One second, sorry." [re-focuses on Danielle]
Danielle: "How did Harry change from the first movie to the second? I mean, the sixth?"
Radcliffe: "To the sixth? Well, he grew marginally taller. The films have gotten a lot darker since that first film, so I think he has had to get a lot tougher since then. Thank you very much."
Danielle [holding breath, then nearly dropping mike]: "Oh. My. God. Oh. My. God. That was soooo cool!"
There's a little more where that came from. Why can't all movie stars be like the Harry Potter kids? Maybe they'll start to be. Even though Harry Potter reaps its millions of successes (read: dollars) on the strength of the actual franchise property, it surely can't hurt that parents can find something to enjoy in letting their kids be influenced by its key players. Even Radcliffe didn't have his parent-approval rating hurt by letting his cock hang out on the West End and Broadway in Equus. Who'd of thought? Young, million-dollar movie stars as role models to kids. Magic!
Update: Here's Danielle version of her encounter with the wizard one.