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Mort Zuckerman's futile effort to keep up with Mike Bloomberg continues! The real estate developer and Daily News owner—who considered making a bid for BusinessWeek last fall when he heard Bloomberg L.P. was in the running before dropping out of the running—is now thinking about following in his frenemy's footsteps and getting into politics. According to the Times, Zuckerman is considering a run against Sen. Kirsten Gillibrand this fall, and just like Bloomberg he's prepared to run as a Republican so he can avoid an expensive and messy Democratic primary. Another egocentric, diminutive billionaire media mogul determined to create a lasting legacy for himself with a second career in politics? Just what New York needs! [NYT]