• Ted Kennedy's death late last night sent the media into a predictable scramble. Some newspapers stopped the presses in the wee hours to change out the front page; every news network has been busy mobilizing its troops and planning various TV specials; Time announced plans to publish a commemorative edition; and the publication date of Kennedy's forthcoming memoir has been moved up to September 14 from early October.
• Some people watch Jon Stewart and Stephen Colbert's shows because they think it makes them look cool, according to a new research report. [NYT]
• The premiere of True Blood on Sunday night reeled in more than 5.3 million viewers and generated HBO its biggest audience in years. [MCN]
• Because The View is determined to provide a home to the most insufferable women on earth, Kate Gosselin has signed on to guest host the show next month, joining the likes of Meghan McCain and LaToya Jackson. [E!]

• Who is making Twitter so popular? Old people, apparently. [NYT]
• Rumor has it William Cohan, the best-selling author of House of Cards, has landed a seven-figure advance to pen a book about Goldman Sachs. [NYP]
• The photo on the cover of Jonathan Lethem's new novel is the same one that appeared on the cover of Portfolio's debut issue. Bad omen maybe? [NYO]
• Glenn Beck's biggest fan ever? Sarah Palin, not surprisingly: She's now telling her supporters on Facebook to tune into his Fox News Show. [Politico]
• Quentin Tarantino's latest project? No, not Inglorious Basterds, silly. He's in a new Russian ad campaign for Dewar's whiskey. [AnimalNY]