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Here's an unsettling ad campaign that will probably make it to NYC in the near future: A gym in the Netherlands configured a bus shelter so that the weight of the person sitting down on the bench is displayed for all to see. Painful, huh? But maybe this is the radical approach Gwyneth Paltrow should consider adopting given she's having so much trouble finding people to join her new gym in Tribeca? It's not like reminding the public at large that they're all fatter than her could do much more damage to her already battered reputation, could it? [Adfreak]