Well, this is one way for Conde Nast to display its determination to make Portfolio a success. The business magazine's editor, Joanne Lipman, may have lost the confidence of her staff; and the title sells well under a fifth of the copies sent to newsstands. But conglomerate Conde Nast, which has committed $100m in one of the biggest magazine launches in recent years, is launching Portfolio in the UK. Lipman may be sacrificed, but too much money and prestige is invested for Conde Nast to allow the magazine to fail.